What is the purpose of the industry-academia collaboration project?

To promote local production for local consumption and showcase regional appeal through new product development, while giving high school students a chance to think about their region through food.

Where will the new products be sold and who will operate the store?

They will be sold at the bakery corner 'KEY'S CAFE' in the Kudasaka SA (outbound) on the E2 Sanyo Expressway, operated by Eagle Kogyo Co., Ltd.

When will the new products be sold?

They are scheduled to be sold from early October 2026 (Reiwa 8) to late March 2027 (Reiwa 9).

What are the theme and requirements for the product proposals?

The theme is 'Let's make the best-selling bread and sweets at Kudasaka SA (outbound)!', requiring the use of at least one agricultural, forestry, or marine product from Yamaguchi Prefecture that can be stably supplied.

When and where will the recipe selection presentation take place?

It will take place on June 22, 2026 (Monday) from 13:25 to 15:15 at Tokuyama Commerce and Technology High School.

Kudamatsu SA and Tokuyama HS Launch Local Food Product Development Project

Published Jun 6, 2026 12:00 AM ・ Updated Jun 14, 2026 12:08 AM ・ 2 min read ・ Source: PR TIMES

NEXCO West, Tokuyama HS, and Eagle Kogyo began a project for students to design new bakery items using local ingredients, to be sold at Kudamatsu SA (downbound) from Oct 2026 to Mar 2027.

West Nippon Expressway Company Limited (NEXCO West) has launched an industry-academia collaboration project with Yamaguchi Prefectural Tokuyama Commerce and Technology High School and Eagle Kogyo Co., Ltd., the operator of Kudamatsu Service Area (SA) on the downbound E2 Sanyo Expressway. High school students will design original bread and sweets using local ingredients from Yamaguchi Prefecture, which will be sold at the KEY'S CAFE bakery corner in Kudamatsu SA (downbound) from early October 2026 to late March 2027. Under the theme 'Let's make the best-selling bread and sweets at Kudamatsu SA!', students will handle recipe creation, naming, pricing, and promotion. The recipe must feature at least one ingredient produced or processed in Yamaguchi Prefecture that can be stably supplied. A recipe selection presentation will take place on June 22, 2026, at the high school, followed by a product reveal in early September 2026. This initiative aims to promote local consumption and revitalize the regional economy through food education.

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Source: PR TIMES
Category: business

Kudamatsu SA and Tokuyama HS Launch Local Food Product Development Project

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