Enjoy Okayama with 'Tabi-Cha' at 'JA Okayama Fruits Campaign 2026'!

June 26, 2026 Okayama City Okayama Agricultural Cooperative (JA Okayama) (President: Nobuaki Oka) and NEXCO West Japan Chugoku Branch (Hiroshima City, Hiroshima Prefecture, Branch Manager: Tamio Honegarden) will hold the 'JA Okayama Fruits Campaign 2026' this summer.

This campaign, a follow-up to last summer's event, will feature 'Tabi-Cha' at the Miki SA (downbound) and Tatsuno Nishi SA (downbound) on the E2 Sanyo Expressway, selling 'Tabi-Cha' discount coupons for fruits produced in Okayama at JA Okayama direct sales outlets. Why not enjoy the seasonal 'fruits' nurtured by Okayama's warm climate at a great price with the coupons?

NEXCO West Japan will continue to work on various projects to ensure that you can fully experience the charm of the region while traveling by car.

1. Campaign Overview

Campaign Name:

'JA Okayama Fruits Campaign 2026'

Sales Period: Saturday, July 11, 2026, morning to Monday, August 17, 2026, noon * Ends when 'Tabi-Cha Capsules' are sold out.

Location: Inside Miki SA (downbound) and Tatsuno Nishi SA (downbound) on the E2 Sanyo Expressway

Overview: 'Tabi-Cha Capsules' are sold at the 'Tabi-Cha' located at the above SA (500 yen per purchase). The capsules contain 'Tabi-Cha! Campaign Coupon Tickets' that can be used at three JA Okayama direct sales outlets.

* 1st Prize: 3,000 yen (1,000 yen x 3), 2nd Prize: 2,000 yen (1,000 yen x 2), 3rd Prize: 1,000 yen (1,000 yen x 1) Total 600

* This coupon ticket can be used once per purchase of 2,000 yen (tax included). When using multiple coupons at one time, please be careful.

[Example] If you present two 1,000 yen coupons, you can use two coupons if the purchase amount is 4,000 yen (tax included) or more.

* The expiration date for using this coupon ticket is Tuesday, August 18, 2026.

* This coupon ticket can also be used for products other than peaches and grapes.

For details of the campaign, please see the following in addition to the special website. https://www.w-nexco.co.jp/drive_porter/driverally/okayama.html

What is 'Tabi-Cha'?

'Tabi-Cha' is a capsule vending machine that sells 'Tabi-Cha Capsules' containing coupons that can be used at travel destinations, aiming to add spontaneity and experience to car travel. The capsules always contain coupons that exceed the purchase amount, and how much of a discount you can get depends on your luck!

Last summer, similar efforts were made at Miki SA downbound and Fukuyama SA upbound on the E2 Sanyo Expressway, and due to their popularity, this year they will be implemented at SA in the Kansai region to attract more visitors from the Kansai region.

2. JA Okayama Direct Sales Outlets Where Coupons Can Be Used (3 locations) * Access map as per the attached (282KB)

(1) JA Okayama Hanayaka Ichinomiya Store (about 5 minutes by car from Okayama IC) Address: 1288-5 Hoga, Kita-ku, Okayama City Tel: 086-286-0040 Business Hours: 8:30 AM - 5:00 PM Closed: Year-end and New Year

(2) JA Okayama Hanayaka Higashi Store (about 25 minutes by car from Sanyo IC, about 40 minutes by car from Okayama IC) Address: 159-3 Nishidaiji-Matsuzaki, Higashi-ku, Okayama City Tel: 086-944-8788 Business Hours: 9:00 AM - 6:00 PM Closed: Year-end and New Year

(3) JA Okayama Hanayaka Chuo Store (about 25 minutes by car from Okayama IC) Address: 4-5 Omotecho, Kita-ku, Okayama City Tel: 086-226-1077 Business Hours: 9:00 AM - 6:00 PM Closed: Year-end and New Year