Tokyo Girls Collection, Ise Jingu Shikinen Sengu Committee, and Ise-Shima Tourism Organization Collaborate on '#ShikinenSenguAndTGC' Project to Engage Youth for the 63rd Jingu Shikinen Sengu

W TOKYO, the operator of Tokyo Girls Collection (TGC), has partnered with the Ise Jingu Shikinen Sengu Committee and the Ise-Shima Tourism and Convention Organization. This collaboration, titled '#ShikinenSenguAndTGC', aims to leverage TGC's influence to build momentum among younger generations for the 63rd Jingu Shikinen Sengu, the ritual rebuilding of the shrine that occurs every 20 years. The project's first initiative was participation in the 'First Okihiki Ceremony' on May 10, 2026, a traditional event where sacred timber for the new shrine is pulled by hand. A team from TGC, including prominent figures like Saeko and Takumi Saito, joined as 'Special Shrine Citizens,' aiming to pass on Japan's ancient prayers and culture to the next generation ahead of the main event in 2033.