W2 Begins Business Collaboration with Taiwan Subsidiary, Zig-Zag Taiwan Co., Ltd.

W2 Corporation (Headquarters: Chuo-ku, Tokyo; President: Daiki Yamada; hereinafter referred to as W2), which develops commerce platforms tailored to business formats, today announced the commencement of a business collaboration in the cross-border e-commerce and Taiwan market entry support domain with Zig-Zag Taiwan Co., Ltd. (English Name: Zig-Zag Taiwan Co.,Ltd.; Chairman and General Manager: Wataru Matsuno), the Taiwan subsidiary of Zig-Zag Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Kazuyoshi Nakazato; President & COO: Ken Suzuki; hereinafter referred to as Zig-Zag).

This collaboration will provide an environment for domestic brands and e-commerce businesses that have started overseas sales using Zig-Zag's cross-border e-commerce solution "WorldShopping BIZ" to seamlessly advance their full-scale overseas expansion, including local PR and local e-commerce construction, through W2's Taiwan and Asia market entry support service "W2 Commerce Asia."

Background of the Collaboration

As the e-commerce market in Japan matures, the Asian market, including Taiwan, represents the next growth opportunity for Japanese brands.

In Taiwan, there is data* showing that 83.8% of those who have visited Japan continue to use Japanese cross-border e-commerce after returning home, indicating a market characteristic where demand for inbound tourism and cross-border e-commerce are linked.

However, local expansion, pop-up store openings, local PR, and the construction of local e-commerce sites, which follow a certain level of sales performance in cross-border e-commerce, require local knowledge and operational systems.

Many businesses falter at this stage.

The collaboration between W2 Commerce Asia and WorldShopping BIZ bridges the transition from cross-border e-commerce to local expansion, resolving this challenge.

*Source: Zig-Zag Inc., "Cross-border E-commerce and Web Inbound White Paper 2026"

Details of the Collaboration

Joint proposal for Taiwan and Asia expansion by W2 Commerce Asia to shops already implementing WorldShopping BIZ.

Joint seminars for e-commerce businesses considering entry into Taiwan and Asia.

Establishment of a joint support system that provides consistent support in stages, from launching cross-border e-commerce to local PR and local e-commerce construction.

Image of Support Steps

Step 1 | Launching Cross-border E-commerce (WorldShopping BIZ)

Start overseas sales with a single line of tag code and accumulate demand data for Taiwan and Asia.

Step 2 | Test Sales and Local PR (W2 Commerce Asia)

Verify the local market through pop-up stores and share stores, and expand awareness. Cross-border e-commerce will continue to run in parallel.

Step 3 | Local E-commerce and Full-Scale Expansion (W2 Commerce Asia)

Establish a local presence through the construction of local e-commerce sites, CRM, and marketing. Cross-border e-commerce will also continue to be utilized.

Announcement of Commemorative Joint Seminar

To commemorate this collaboration, a joint seminar will be held for e-commerce businesses considering entry into Taiwan and Asia.

Theme: "Entering Taiwan and Asia with a Single Line of Tag Code: The Fastest Roadmap from Cross-border E-commerce to Local Expansion"

Format: Online (Zoom)

Date and Time: July 22, 2026 (Wed) 14:00 onwards

Target Audience: E-commerce businesses and brand representatives considering entry into Taiwan and Asia.

Click here for the viewing URL.

Comments from Each Company

Yoshiki Miyagi, General Manager, W2 Corporation Taiwan Branch (日商雙贏電商股份有限公司台灣分公司)

"For Japanese companies entering the Taiwan market, online channels (cross-border e-commerce and local e-commerce) and offline channels (driving traffic to physical stores) are key to success. Through this collaboration, Zig-Zag and our company will merge our respective strengths to build a comprehensive support system for Japanese companies entering the Taiwan and Asian markets, and strongly support the success of Japanese companies' JAPAN to ASIA and Global Business."

Wataru Matsuno, Chairman and General Manager, Zig-Zag Taiwan Co., Ltd.

"In Taiwan, there is strong demand from consumers who have visited Japan to continue purchasing Japanese brands after returning home, and cross-border e-commerce serves as the entry point. With the collaboration with W2 Commerce Asia, a path has been established for shops that have gained traction through cross-border e-commerce to smoothly proceed to local PR and even full-scale local e-commerce construction. I am very pleased to be able to provide end-to-end support, from the first step of overseas sales to full-scale local establishment, together with a strong partner like W2."

Company Overview

About W2 Corporation

We are committed to the "success" of our customers' e-commerce businesses, providing services tailored to their strategic phases, including commerce platforms that realize media commerce, a variety of plugins that enable advanced strategies such as media transformation and AI utilization, and large-scale custom development according to customer needs.

Company Name: W2 Corporation

Representative: President Daiki Yamada

Location: 5F Ginza Shochiku Square, 1-13-1 Tsukiji, Chuo-ku, Tokyo

URL: https://www.w2solution.co.jp/

Zig-Zag Inc.

Company Name: Zig-Zag Inc. (TSE Growth: 340A)

Representative: President & CEO Kazuyoshi Nakazato / President & COO Ken Suzuki

Headquarters: Shibuya-ku, Tokyo

URL: https://www.zig-zag.co.jp/

Zig-Zag Taiwan Co.,Ltd.

A Taiwan subsidiary of Zig-Zag Inc. Responsible for cross-border e-commerce and marketing support for the Asian market originating from Taiwan, and promoting collaboration with local partners.

Company Name: Zig-Zag Taiwan Co.,Ltd. (English Name: Zig-Zag Taiwan Co.,Ltd.)

Chairman and General Manager: Wataru Matsuno

Location: Taipei City, Taiwan