How to Get ChatGPT to 'Recommend Your Company'? Amour Inc. to Host Free Webinar on July 16 on Securing Business Deals in the AI Search Era

Amour Inc. (headquartered in Chuo-ku, Tokyo; CEO: Koki Okino), supported by Wakusel, a social business community (located in Shinagawa-ku, Tokyo; organizer: Yoshie Shimamura; general producer: Tomoaki Sumitani), will participate in a free online webinar hosted by Lancers Inc. on July 16, 2026 (Thursday) from 12:00 to 13:00. The webinar is titled 'Get ChatGPT to Recommend Your Company: Practical LLMO Strategies for Securing Business Deals.'

This webinar will comprehensively explain the fundamental concepts of AI search optimization (AEO/GEO/LLMO), information design strategies to help generative AI such as ChatGPT and Gemini understand, cite, and recommend your company, and practical measures to generate inquiries and secure business deals.

Background of the Event

The way companies collect information and conduct comparisons is rapidly shifting from search engine-centric to generative AI-centric.

Generative AI tools like ChatGPT and Gemini now play a role in comparing and recommending multiple companies in response to questions such as 'Which companies do you recommend?' or 'Which companies have proven track records in the XX industry?'

At the same time, the rise of AI Overviews and generative AI search has led to more users completing their information gathering without clicking on search results. As a result, simply achieving high search rankings is no longer sufficient to secure adequate customer touchpoints. Being 'recognized, cited, and recommended by AI' is becoming a new competitive advantage.

In actual sales environments, there are already cases of lost deals due to reasons such as 'the competing company was recommended after internal AI-based comparison,' indicating that AI search responsiveness is beginning to affect not only marketing but also sales activities.

Recommended for

B2B company executives, business leaders, and marketing managers

Those seeking to strengthen customer acquisition through generative AI like ChatGPT and Gemini

Those facing challenges with declining performance in SEO and paid advertising

Those wanting to learn practical approaches to AI search optimization (AEO/GEO/LLMO)

Webinar Overview

Item

Details

Seminar Title

Get ChatGPT to 'Recommend Your Company'! Practical LLMO Strategies for Securing Business Deals

Date and Time

July 16, 2026 (Thursday) 12:00–13:00

Format

Online (Zoom)

Participation Fee

Free

Capacity

200 participants

Target Audience

Executives, business leaders, and marketing staff of B2B companies

Host

Lancers Inc.

Speaker

Koki Okino, CEO, Amour Inc.

Registration

Please register via the Peatix event page.

https://peatix.com/event/5063006?k=5a5c376b98f6838ff6cc7eb126844be187578913

Zoom participation URLs will be sent to registrants afterward.

Webinar Details

This webinar will clearly explain the essential strategies companies should implement today regarding 'AI search optimization (AEO/GEO/LLMO)' in the AI search era, incorporating the latest market trends and actual case studies.

Changes in the AI Search Era

The expansion of generative AI usage is dramatically transforming corporate marketing environments.

This session will explain changes in search behavior due to the growing use of generative AI, the challenges of maintaining results with SEO and web advertising alone, and the marketing mindset companies must adopt in the AI search era.

What Information Sources Does AI 'Trust'? Revealing the Top Domain Rankings

What kind of information does generative AI trust when recommending companies?

This session will introduce the primary information sources referenced by major generative AI tools in Japan, along with the top domain rankings, and explain the key factors AI considers when evaluating and citing companies.

Information Design for Getting 'Recommended' by AI (PESO Strategy)

AI tends to prioritize recommending companies that provide well-organized 'comparable information' and 'credible evidence.'

Based on the PESO strategy—utilizing Owned, Earned, Paid, and Social media touchpoints—this session will introduce, with practical examples:

Methods for organizing corporate information in a way AI can easily understand

How to prepare primary information such as case studies, achievements, and FAQs

Practical steps for implementing AI search optimization (LLMO)

Key points for publishing information that AI will cite and recommend

Speaker

Koki Okino, CEO, Amour Inc.

Mr. Okino previously worked at Funai General Research Institute, supporting B2B marketing for enterprise clients including large manufacturers with annual revenues of 1 trillion yen. After becoming independent, he launched a consulting business focused on AI search optimization (AEO/GEO/LLMO).

He specializes in a unique methodology combining B2B marketing and AI search optimization, providing end-to-end support from information architecture that enables AI to understand and recommend companies, to content creation, PR, and website improvements.

About Lancers Inc. (Host)

Lancers Inc. (TSE Growth: 4484) is an AX (AI Transformation) company with the mission of 'empowering individuals,' expanding possibilities for personal work styles and supporting Japan's industrial transformation.

Since its founding in 2008, Lancers has supported diverse work styles for individuals and helped companies address management challenges and advance DX through its freelance platform, which has over 3 million registered users. Moving forward, in addition to its freelance business, Lancers will provide more integrated value through AX support, skill development, and strategic implementation.

About Amour Inc.

Amour Inc. is a B2B marketing company that supports AI search optimization (AEO/GEO/LLMO), SEO, web marketing, content marketing, website improvements, and PR. In the era of generative AI, the company provides AI search optimization to ensure businesses are correctly understood and selected during comparison processes by AI search tools such as ChatGPT, Gemini, and Perplexity.

Amour Inc.'s Strengths

① AI Search Strategies by GUGA Senior Partner

As a Senior Partner of the Generative AI Utilization Promotion Association (GUGA), Amour provides support based on the latest trends in generative AI and AI search. Leveraging insights from analyzing over 50,000 AI responses, the company helps organize corporate strengths and achievements into formats easily understood by AI, supporting the creation of companies selected in AI searches.

② Field-Oriented Digital Marketing

Rather than treating implementation as the goal, Amour emphasizes achieving tangible results. The company provides end-to-end support from strategy formulation to execution and improvement, tailored to each client's challenges and objectives, and was awarded the 2025 SMB Growth Company Award (Digital Marketing Category).

③ Support Quality Rated 4.9+ by Clients

The company's support system, which accompanies clients until results are achieved, has earned high praise, with over 90% of clients continuing their engagement. Additionally, it maintains a Google review rating of 4.9 or higher and a BOXIL