Wacoal Corporation (Headquarters: Kyoto City, Kyoto Prefecture; President and Representative Director, Executive Officer: Keisuke Kawanishi) has announced the first collaboration between its fashion brand, 'OUR WACOAL,' and the denim brand, 'YANUK.' Three new types of cup-in wear will be available starting Thursday, June 4, 2026, at select retail stores nationwide and e-commerce sites, including the Wacoal Web Store.

'OUR WACOAL' is a brand that proposes items for individualistic styling, centering on 'cup-in wear' that fulfills the roles of both clothing and underwear in a single garment. Meanwhile, 'YANUK' is a denim brand manufactured in its own factory in Okayama Prefecture, widely supported by fashion-loving women for its beautiful silhouettes and comfortable fit.

This collaboration was realized through a shared resonance between both brands' 'authentic commitment to materials and silhouettes' and their 'attitude towards craftsmanship.' By combining 'YANUK's' desire for consumers to 'enjoy denim fashion comfortably even in the hot summer' with 'OUR WACOAL's' philosophy of cup-in wear that 'achieves both comfort and a good look in a single piece,' they developed cup-in wear specifically intended to style perfectly with denim.

The lineup features three styles: the 'Cup-in Bare Camisole,' the 'Cup-in Bi-color Camisole,' and the 'Cup-in Pile Tank Top.' Based on the designs of popular camisoles and tank tops from 'OUR WACOAL,' the products pursue colors and materials typical of 'YANUK' with an awareness of their compatibility with denim. 'YANUK's' original embroidery is applied to the back and hem, creating a design unique to this collaboration.

Functionality is also a key focus. Utilizing underwear manufacturer technology, the integrated left-right cups and free-cutting under-design achieve a natural and beautiful bust silhouette even without underwires. As cup-in wear that can be worn as both clothing and innerwear, it allows consumers to enjoy summer denim styles with ease.

'YANUK' x 'OUR WACOAL' Special Website

[Features of 'YANUK' x 'OUR WACOAL' Collaboration Products]

* The first collaboration between 'OUR WACOAL,' which proposes cup-in wear that fulfills the roles of clothing and underwear, and 'YANUK,' a denim brand manufactured in its own factory in Okayama. Releasing cup-in wear that styles well with denim.

* Available in three styles (Cup-in Bare Camisole, Cup-in Bi-color Camisole, Cup-in Pile Tank Top), utilizing 'YANUK'-like colors and materials selected for their compatibility with denim.

* Incorporating features unique to an underwear manufacturer, such as integrated left-right cups and free-cutting specifications, to pursue a natural and beautiful bust silhouette without wires.

[Product Overview]

[Cup-in Bi-color Camisole] Product Code: JCX166 Suggested Retail Price: 9,900 yen (tax included) Size: M, L Colors: BR (Brown), GR (Green)

Product Features A cup-in bi-color camisole born from the collaboration between 'OUR WACOAL' and 'YANUK.' Based on the Cup-in Half Milano 2-way Camisole (Product Code: JCX163) developed by 'OUR WACOAL,' colors were selected to complement denim styles. The arrangement of bi-color piping and straps adds a trendy feel, creating a design that looks great even when worn alone. Allows for styling with denim even in the hot summer. The bi-color scheme typical of 'YANUK' and the original 'YANUK' embroidery on the back serve as accents. The stretchy half-milano rib material fits smoothly along body lines, and the smooth touch unique to the TENCEL™ branded lyocell fiber blend pursues comfortable wear. The cup section adopts integrated left-right cups, pursuing a natural and beautiful bust silhouette without wires. The under-section features a free-cutting design to reduce unevenness on the back and prevent slipping. *TENCEL™ and Tencel™ are trademarks of Lenzing AG.

[Cup-in Bare Camisole] Product Code: JCX167 Suggested Retail Price: 11,000 yen (tax included) Size: M, L Colors: BL (Black), WH (White)

Product Features Collaboration product from 'OUR WACOAL' and 'YANUK'...

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Lenzing AG
  • Products / services: OUR WACOAL / YANUK