WACUL to Speak at 'Advertising Defeat Conference 2026 Spring: The Pitfalls of the AI/Automation Era'

WACUL Inc., a marketing DX company, announced its participation in the online conference 'Advertising Defeat Conference 2026 Spring' to be held on May 27. The event focuses on 'invisible failures' unique to the AI and automation era, such as soaring CPAs from over-reliance on auto-bidding or lowered LTV from excessive MA automation. WACUL's Marketing Group Manager, Norinari Ichinose, will present on the structural reasons why 'leads increase but business negotiations don't,' discussing offline data utilization to maximize advertising ROI. The event is free and hosted by AIR Design (Galapagos Inc.).