WACUL to Speak at "BtoB Business Meeting Creation Conference 2026 Summer ~14 Perspectives to Optimize Business Meeting Acquisition by Removing the Biggest Cost: The 'Wall' Between Sales and Marketing~"

WACUL Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Ryohei Obuchi; hereinafter referred to as "WACUL"), which provides end-to-end marketing DX support from strategy to execution, with data and insights at its core, will be speaking at the conference "BtoB Business Meeting Creation Conference 2026 Summer ~14 Perspectives to Optimize Business Meeting Acquisition by Removing the Biggest Cost: The 'Wall' Between Sales and Marketing~" hosted by Rakuraku Mail Marketing, to be held on Wednesday, July 22nd.

Apply here

About this conference "BtoB Business Meeting Creation Conference 2026 Summer ~14 Perspectives to Optimize Business Meeting Acquisition by Removing the Biggest Cost: The 'Wall' Between Sales and Marketing~"

In BtoB companies, the challenge of "acquiring leads but not converting them into business meetings" is becoming apparent in many companies due to the complexity of the purchasing process and the division between sales and marketing.

This conference, themed "The Next Step in Business Meeting Creation to Break Through Limitations," will feature experts from various fields explaining practical know-how to maximize business meeting acquisition in the latter half of 2026, including strengthening sales and marketing collaboration, strategic design for business meeting creation, marketing measures that lead to results, and AI utilization.

It will present a way of thinking and concrete measures to optimize business meeting creation from the perspectives of "what should be eliminated and which processes should be refined" and "where limited resources should be invested to maximize results," by structurally re-examining the issues that hinder collaboration between sales and marketing.

This is an online conference where participants can learn the strategies and practical knowledge required for BtoB companies going forward through 14 perspectives for optimizing business meeting acquisition.

Conference Overview

Title

BtoB Business Meeting Creation Conference 2026 Summer ~14 Perspectives to Optimize Business Meeting Acquisition by Removing the Biggest Cost: The 'Wall' Between Sales and Marketing~

Date

July 22, 2026 (Wed) 10:00 AM - 4:50 PM

Our Speaker

Maya Ogayu, Manager, AI Analyst Business Division, WACUL Inc.

Our Speaking Time

July 22, 2026 (Wed) 3:55 PM - 4:20 PM

Our Presentation Content

What Makes BtoB Websites Lead to Business Meetings? ~Understanding Winning Patterns for Website Improvement Through CVR Data~

Participation Fee

Free

How to Participate

Online Event

Organizer

RAKUS Co., Ltd. (Rakuraku Mail Marketing)

Application URL

https://www.rakus.co.jp/rakurakucloud/mailmarketing/seminar

About the Organizer, RAKUS Co., Ltd. (Rakuraku Mail Marketing)

"Rakuraku Mail Marketing" is an email marketing service equipped with all necessary functions, based on practical know-how gained from over 10,000 cumulative implementations.

Even without specialized marketing knowledge,

anyone can easily master advanced functions such as segmented distribution and drip campaigns with intuitive operation.

Furthermore, we support effective and cost-efficient email marketing by building "operations" that produce results, such as proposing and proofreading campaign ideas, through continuous support.

▼"Rakuraku Mail Marketing" Product Site

https://www.rakus.co.jp/rakurakucloud/mailmarketing/

About the Operator, Everybeyond Inc.

Everybeyond Inc. is a "Business Growth Commitment Group" specializing in BtoB marketing.

We go beyond simply providing marketing measures, offering reproducible strategic design and execution support tailored to the client's variables such as "budget, resources, and organizational culture."

We do not offer any packaged sales, and we work closely with clients, as if we were their own employees, through sales support at the site and thorough understanding of their business.

We thoroughly provide down-to-earth yet essential support that works backward from the result of "business growth," spanning marketing and sales.

▼Everybeyond Inc. Corporate Site

https://everybeyond.com

Speaker Profile

Maya Ogayu, Manager, AI Analyst Business Division, WACUL Inc.

After joining a web production company, she practiced UI/UX improvement using data as a web director. She was involved in many website redesigns, leading planning and project progress. She also concurrently served as an advertising manager, gaining experience in everything from advertising strategy planning to the operation of various advertising media. Currently, as a consultant at WACUL, she handles a wide range of BtoB products such as core systems and industrial products, as well as BtoC sites like EC.

Our Strengths

Our strength lies in our ability to support both strategy planning and execution implementation based on data and knowledge.

Our "AI Analyst" has been introduced to over 40,000 sites and has implemented over 12,000 measures and measured their results, possessing abundant data. Based on the knowledge generated from this data, we support clients in achieving efficient marketing DX by identifying effective measures, prioritizing them, and implementing them.

We encourage companies facing challenges in web marketing and seeking better websites to feel free to consult with us.

Consult with WACUL here

About WACUL

WACUL is a marketing DX company that realizes corporate digital transformation (DX) through big data and knowledge.

We started our digital marketing consulting business in 2010, and since 2015, we have been providing the "AI Analyst Series" by fusing advanced data analytics technologies utilizing artificial intelligence with the expertise accumulated through consulting. In addition, by adding WACUL DX consulting for organizational design and strategy planning, and matching freelance digital talent, we efficiently maximize client sales through marketing & sales DX.

<Company Overview>

Company Name: WACUL Inc. (Reading: Wakaru)

Website: https://wacul.co.jp/

Head Office Location: 2F, 3-26-8 Kanda Ogawamachi, Chiyoda-ku, Tokyo

Representatives: Ryohei Obuchi, President and CEO / Yui Kakuchi, Representative Director

Business Activities: Marketing DX support services including "AI Analyst" for automating the PDCA cycle of digital marketing, "AI Analyst AD" and "AI Analyst SEO" for implementation and execution, "DX Consulting" for upstream strategy planning and tactical measure design, and "Marketer Agent," a matching service for digital marketing talent.

X (formerly Twitter): https://twitter.com/wacul_jp

Facebook: https://www.facebook.com/wacul.co.jp/

<Main Services>

- "AI Analyst," an automated data analysis and improvement proposal tool that supports the PDCA cycle of digital marketing

A marketing tool that automates the marketing PDCA cycle, from automated data analysis and improvement proposals to the measurement of execution measures. Marketers can concentrate on strategic tasks that they should be performing, rather than on tedious tasks such as data analysis, measure management, and effect verification.

Click here for service introduction and brochure request: https://wacul-ai.com/

- "AI Analyst SEO," an all-in-one SEO service that supports "content creation x external measures x internal measures x CVR improvement" in a one-stop manner

Comprehensively supports SEO measures from upstream to downstream to maximize natural search CVs.

Click here for service introduction and brochure request: https://wacul-ai.com/seo/lp/seo-consulting/

- "AI Analyst AD," an advertising operation service that achieves results through integrated operation with websites

Utilizes AI Analyst know-how to select advertising media effective for CV acquisition and handles efficient advertising operations on behalf of clients.

Click here for service introduction and brochure request: https://wacul-ai.com/ad/

- "Marketer Agent," a freelance marketer matching service

Matches companies with freelance marketing DX talent possessing specialized know-how, supporting the establishment of corporate systems and the generation of results.

We solve corporate challenges with optimal talent in the market, leveraging WACUL's "problem identification ability" cultivated through supporting over 1,000 companies and "methodology" based on the analysis of 40,000 sites to achieve results.

For companies:

https://wacul.co.jp/lp/marketer-agent-for-enterprises/

For marketers:

https://wacul.co.jp/lp/marketer-agent/