Seo In-guk × WAK First Information Release! WAK Appoints Seo In-guk as the Official Model for New Skincare Brand

WAK has announced the appointment of Seo In-guk, a representative Korean actor and artist, as the official model for its newly launching skincare brand.

To commemorate this, an exclusive one-night launch showcase will be held on Thursday, July 9, 2026, at the 'SGC Hall Ariake' in Ariake, Tokyo, where attendees can experience the brand's worldview through all five senses.

At this event, alongside Seo In-guk, WAK will present a new skincare experience through spatial design, video, music, and product displays.

Prior to the event, various sales projects and buyer benefit campaigns will be rolled out sequentially.

Pre-open Sales Set (To be released soon) A lottery will be held for purchasers of the pre-open set, offering the following benefits.

[Lottery Benefits] - Outfit worn by Seo In-guk: 1 winner - Autograph: 20 winners - Ticket for group photo session: 20 winners

'WAK+' Mask Pack Online Sales (To be released soon) A lottery campaign will be held for purchasers of eligible products sold on WAK+.

[Lottery Benefits] - Outfit worn by Seo In-guk: 1 winner - Autograph: 40 winners - Ticket for group photo session: 40 winners

General Edition Product Sales (To be released soon) A lottery will be held for general sale purchasers, offering the following benefits.

[Lottery Benefits] - Outfit worn by Seo In-guk: 1 winner - Autograph: 40 winners - Ticket for group photo session: 40 winners

Furthermore, on the day of the event, July 9, 2026, a venue-exclusive lottery project is also scheduled for purchasers of MD products inside the venue.

[Venue-Exclusive Benefits] - Life-size panel: 3 winners - A1 poster: 50 winners - A2 poster: 50 winners

Through this launch showcase, WAK will continue to provide special experiential value to fans, along with the brand's worldview. Event details, sales schedules, and additional content will be announced in due course.

[Event Overview] Event Name: FOUNDUE : THE FIRST FOUNDATION Date and Time: Thursday, July 9, 2026 Venue: SGC Hall Ariake (Ariake, Tokyo)