FOUNDUE × Seo In-guk: Launch Showcase Pre-sale 500 Sets Sold Out Immediately

WAK Co., Ltd. (Headquarters: Tokyo, CEO: Asami Itosu) has announced that the 500 pre-sale sets for the launch showcase of "FOUNDUE - The foundation your skin deserves," a new skincare brand featuring top Korean actor and artist Seo In-guk as its official model, sold out shortly after sales opened at 18:00 today.

Immediately after sales began, the website received higher-than-expected traffic and orders, leading to a rapid sell-out. We sincerely thank everyone for their warm response and overwhelming support.

The "SIGNATURE SET" sold this time was offered as a special package allowing customers to experience the world of FOUNDUE. It included limited-edition items with Seo In-guk's signature and message, along with a showcase participation ticket, photo cards, and an application ticket for a fan signing event.

In addition, this project features luxurious lottery benefits such as: - Outfits worn by Seo In-guk during the photo shoot - Autographed posters - Group photo sessions on the day of the event

The FOUNDUE Launch Showcase is planned as an exclusive, one-night-only event under the concept of "The foundation your skin deserves," aiming to let attendees "see, feel, and experience" the brand's worldview.

General sales are scheduled to start at 18:00 on Tuesday, May 26, 2026. For those who were unable to purchase today, we hope you will enjoy the world of FOUNDUE through the general sale. FOUNDUE will continue to offer new skincare experiences focusing on the "foundation" of the skin.

General Product Sales (May 26) 【Purchase Site】 https://foundue-thefirstfoundation.com

General sale purchasers will be entered into a lottery for the following perks: 【Lottery Perks】 - Outfit worn by Seo In-guk during the shoot: 1 winner - Autograph: 40 winners - Group photo participation ticket: 40 winners

Furthermore, on the day of the event, July 9, 2026, an exclusive on-site lottery will be held for those who purchase merchandise at the venue.

【Venue-Exclusive Perks】 - Life-size panel: 3 winners - A1 Poster: 50 winners - A2 Poster: 50 winners

Through this launch showcase, WAK will deliver special experiential value to fans alongside the brand's worldview. Event details, sales schedules, and additional content will be announced sequentially.

【Event Overview】 Event Name: FOUNDUE : THE FIRST FOUNDATION Date & Time: Thursday, July 9, 2026 Venue: SGC Hall Ariake (Ariake, Tokyo)

Company Profile Company Name: WAK Co., Ltd. Location: Tokyo Representative: CEO Asami Itosu

Contact Information WAK Co., Ltd. Email: [email protected]

Official Information Official Website: https://foundue.jp Official X: https://x.com/FOUNDUEby Official Instagram: https://www.instagram.com/foundue.by/