Survey Results: 'Kyo, Suki ni Narimashita.' (Kyo-Suki) Viewership
Among various TV contents such as dramas, variety shows, anime, and quiz programs, reality dating shows have recently established themselves as a "mainstream genre." The development of men and women meeting on the program and falling in love within a limited time garners empathy and interest from many viewers, sometimes developing into social phenomena.
In this context, "Wakamono Research," a marketing information site targeting teenagers and high school students, conducted a survey among female and male high school students across Japan regarding the popular reality dating show "Kyo, Suki ni Narimashita." (Kyo-Suki).
### Viewership Trends Among Female High School Students
In the survey of active female high school students nationwide, 52.7% answered "I watch it." Common responses included:
- "It's exciting and interesting." - "It's heartwarming to watch them fall in love, and I want to support them." - "I can see the romantic lives of high school students like me."
In addition to the excitement of romance, "finding an Oshi (favorite character/influencer)" also seems to be a significant motivation for viewing:
- "I have an Oshi in it." - "My favorite influencer is on it." - "It gives me a common topic to discuss with friends."
### Opinions from Non-Viewers
On the other hand, 47.3% of female high school students who answered that they do not watch the show expressed a lack of interest or skepticism toward the program's staging:
- "I'm not really interested in reality dating shows to begin with." - "It's just staged/fake." - "It looks acted." - "You can't really fall in love in just three days."
Regarding excessive staging, results show a split between those who view it as entertainment and those who feel uncomfortable with it.
FACT BOX
- Source: PR TIMES
- Category: Survey