Survey Overview

'Wakamono Research,' a marketing site targeting teenagers and high school students, surveyed current high school girls in Japan to find out which 'Sakamichi Group' they would choose if they could join for one day.

Results: Approximately 70% Choose Nogizaka46

According to the survey, 70.3% of high school girls chose Nogizaka46, significantly outperforming Sakurazaka46 (16.7%) and Hinatazaka46 (13.0%).

The main reasons for choosing Nogizaka46 include:

- High awareness: 'They are the most famous group.' - 'Clean and cute' image: They are perceived as the representative group for the 'clean' idol archetype. - Ideal self-image: A desire to become a 'clean and beautiful classic idol,' contrasting with their everyday lives. - Fan loyalty: Influence of 'oshi-katsu' (supporting specific members), and appreciation for their songs and costumes.

Information for Businesses

Wakamono Research provides support for product development and PR planning by leveraging the authentic voices of Gen Z. They offer end-to-end design services from survey execution to article creation and media outreach.

FACT BOX

  • Source: PR TIMES
  • Category: Survey