This month, May 31st, marks the 52nd birthday of comedian Hiroyuki Ariyoshi. He is now a national television MC, having hosted shows such as the NHK Red and White Song Battle, and is a constant presence on television. Given this, even young people in the Reiwa era, who are said to be moving away from television, likely have opportunities to encounter his programs. So, which of his programs catch the eyes of young people?
"Wakamono Research," a marketing information site for teenagers and high school students, conducted a survey among current high school students nationwide (male and female) asking, "Which TV programs hosted by Hiroyuki Ariyoshi do you watch often?" We are introducing some of the results here in a ranking format.
[1st Place: "Ariyoshi no Kabe" Supported by "Comedian-loving High Schoolers" and "Dinner Time!"] The survey result saw "Ariyoshi no Kabe" (40.5%) take first place. This program is popular as an "comedy project" show where comedians perform sketches in various locations. More than 40% of high school students answered that they "watch it often," indicating it has achieved a "standard position" even among the generation that does not watch much TV.
Comments from high school students who chose "Ariyoshi no Kabe" included: "Because it's the funniest!" "The funniest show of Ariyoshi-san" "It's very interesting and fun" "I watch it all the time because it's funny" These students directly emphasized that it is "funny."
Other comments included: "I like comedians" "Because many of my favorite comedians appear" "It's funny because various comedians appear" "Choco Pla [Chocolate Planet] is funny" "It's interesting because they do it in various facilities" "I thought it was the program that best brought out Ariyoshi-san's 'sadistic' side" These responses show that the "silliness of the projects" and the "silliness of the comedians" are effectively being conveyed to high school students today. The fact that their favorite comedians are challenging themselves with interesting projects is enough of a motivation to watch.
Additionally, there were many opinions about the overlap between their "TV-watching time" and the "broadcast time": "Because it's always on when I turn on the TV" "Often happens to be on when I turn on the TV" "Easy to watch time-wise" "Because I see it often as a golden-time program" Most high school students live with their parents, and their parents' generation is still the "television generation." Since few households don't have a TV, "Ariyoshi no Kabe" may be part of their daily routine, coming on right when they turn on the TV after returning from school, club activities, or part-time jobs.
Also, perhaps because they live with their parents: "Because my family likes the show" "My parents always watch it" "My family watches it often" "A show we watch as a family" Many high school students mentioned that their parents also like the show and they watch it together, or mentioned patterns set to "meal times": "I often watch it during meals" "Because dinner time overlaps with the time for Ariyoshi no Kabe" "I watch it while eating dinner" "It's on at the time I eat dinner" "It's the show most often playing when I'm in the living room"
Based on these opinions, it can be said that "Ariyoshi no Kabe" is loved as a "comedy program that has naturally entered their lives," as the three conditions of "liking comedy," "time with family (meal time)," and "it's on when I turn on the TV" overlap.
FACT BOX
- Source: PR TIMES
- Category: Survey