Wako Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; President: Kiyoko Niwasaki) will renew the 3rd and 4th floors of its main store as 'Style Square' on Saturday, July 18.

The renovation of the Wako main store, which has been underway since 2020, reaches a milestone with the completion of the 'Style Square' on the 3rd and 4th floors, following the 'Watch & Jewelry Square' on the 1st and 2nd floors and the 'Arts and Culture' floor in the basement.

This signifies not just a spatial renovation, but an evolution of the Wako main store itself into a 'place where time feels comfortable.'

Wako, which values 'Japanese aesthetic sense,' 'craftsmanship,' and 'sustainability,' communicates from Ginza to the world. Wako aims to convey not only the products themselves but also the stories behind them and the passion of the craftspeople to its customers.

The new 'Style Square' on the 3rd and 4th floors is a place where dialogue and experiences are born. With the concept of 'a culture of living with aesthetic sense,' it will be a space that supports visitors in 'choosing how to spend their own time' through their attire.

The spatial concept is 'Light and Time.'

The bright, open space gently stimulates the sensibilities of visitors with the 'light' streaming into the streets of Ginza and the value of 'time' that has continued since 1932.

Floor Configuration

The 3rd floor is designed as a place to experience the Wako brand, featuring a 'gallery function' that offers style suggestions across categories, centered on bags. The 4th floor, on the other hand, serves as an atelier for 'cultivating attire' through dialogue with staff and tailoring, focusing on apparel, made-to-order clothing, and eyewear.

[3rd Floor]

Products Handled: Bags, small leather goods, shoes, accessories, handkerchiefs

Brand Introduction

Wako Original: 'SUIHA,' 'MANACO,' 'WAKO NEW CLOSET'

Newly Handled: 'Joseph Duclos*,' 'L'Uniform*,' 'Sophie Bille Brahe,' 'Maison des Perles,' and others

(*Brands newly handled on the 3rd floor.)

[4th Floor]

Products Handled: Apparel, made-to-order clothing, ties, eyewear

Brand Introduction

Wako Original: 'PURE CRAFT,' 'WAKO NEW CLOSET'

Newly Handled: 'SASQUATCHfabrix,' 'NANAPOSE,' 'ROHE,' 'Yamauchi,' 'AALEM,' and others

Wako Website: https://www.wako.co.jp/

Instagram: https://www.instagram.com/wako_ginza_tokyo/

Style Square Dedicated Instagram: https://www.instagram.com/womens_wako_ginza_tokyo/

X (formerly Twitter): https://www.twitter.com/wako_ginza/

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  • Source: PR TIMES
  • Category: Event