What is the SABOVEG brand?

Based on the concept of 'cacti as new vegetables,' SABOVEG proposes a new category of edible cacti, specifically the fan cactus.

Where will the full-scale cultivation take place?

It will be implemented in three regions: Okinawa Island, Miyako Island, and Iida City, Nagano Prefecture.

What are the characteristics of edible fan cactus?

When cooked, it has a slimy and soft texture similar to okra. When eaten raw, it has a refreshing and crisp taste. It is rich in dietary fiber and minerals.

Why is edible fan cactus gaining attention?

It is gaining attention as a 'next-generation sustainable vegetable' because it is low-calorie, high in health value, and can grow in arid areas with low environmental impact.

What are the future plans?

We will establish a stable production system, collect growth data, and aim to sell in grocery stores. We will also explore its use in health foods and processed products to create a domestic edible cactus market.

Domestic Production Project for Edible Cactus 'SABOVEG' Launched

Published May 27, 2026 1:00 AM ・ Updated Jun 14, 2026 9:09 AM ・ 3 min read ・ Source: PR TIMES

Watahan Trading has launched a project to domestically produce edible cactus. By planting approximately 1,500 tsubo across Okinawa and Nagano, the company aims to establish it as a sustainable new vegetable in the market.

Watahan Trading Co., Ltd., in collaboration with Casa Natural Co., Ltd., has begun full-scale planting of edible prickly pear cactus, branded as 'SABOVEG'.

大规模 planting is taking place across three regions: Okinawa Main Island, Miyakojima, and Iida City in Nagano Prefecture, totaling approximately 1,500 tsubo. This represents one of the largest cultivation efforts for edible prickly pear cactus in Japan.

Features of SABOVEG Developed under the concept of 'cactus as a new vegetable,' this brand aims to redefine the perception of cacti. In countries like Mexico, it is a staple vegetable akin to cabbage. When cooked, it offers a tender texture with a subtle mucilage similar to okra, while raw, it is crisp and refreshing. It is rich in dietary fiber and minerals and is attracting attention as a sustainable crop capable of growing in arid lands with minimal water consumption.

Future Outlook The company has been conducting trial cultivation for several years. By leveraging the distinct climates of Okinawa and greenhouse cultivation in Nagano, they aim to collect comprehensive growth data. Moving forward, the company plans to introduce SABOVEG not only to supermarket produce sections but also as a raw material for health foods, food ingredients, and the food service industry, effectively creating a new market for edible cacti in Japan.

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Source: PR TIMES
Category: News

Domestic Production Project for Edible Cactus 'SABOVEG' Launched

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