Kochouan Launches 2026 New Season Signature Teas 'Kochou no Yume' and 'Yamagiri'

Kochouan, operated by Watahan Mihara Shoten (headquartered in Azumino, Nagano Prefecture; President: Tomohiro Kitazawa), has transitioned its signature teas, 'Kochou no Yume' and 'Yamagiri,' to the 2026 new harvest and began sales on Friday, May 29, 2026.

In recent years, the environment surrounding tea leaves has undergone significant changes, with ongoing increases in raw material prices and production costs. Despite these circumstances, the company remains dedicated to its mission of "delivering delicious tea to customers" and has carefully selected this year's tea leaves with a primary focus on quality.

Kochou no Yume This is a signature tea blend representing Kochouan, combining Kochi Prefecture's "Tsuno Tea" with tea leaves from Kagoshima Prefecture. For the 2026 harvest, the company has switched from previously used Miyazaki tea leaves to Kagoshima tea leaves. Even with the same tea varieties, the aroma and flavor vary significantly depending on the land, climate, and producer. The company examines the condition of the tea leaves each year to pursue the "best combination for the year," ensuring a special new tea experience centered on quality. Please enjoy this year's unique flavor, featuring the refreshing aroma and soft sweetness characteristic of new tea.

Yamagiri This tea is meticulously crafted using only single-origin tea leaves from Kochi Prefecture. Single-origin refers to tea made exclusively from leaves sourced from a single region. Unlike blends, it allows the consumer to experience the direct personality and flavor profile unique to that location. It is characterized by the rich aroma typical of Kochi-grown tea and a clean, refreshing aftertaste. Please enjoy the freshness of the new harvest alongside the distinct character of the region.

Moving forward, the Kochouan brand intends to further refine its techniques and provide the value of "Nagomi" (comfort) by ensuring the delivery of safe, secure, and delicious products to customers.

[Product Information] ■ Kochou no Yume Content: 100g Price: 1,350 yen (tax included)

Yamagiri Content: 100g Price: 1,296 yen (tax included)

'Kochou no Yume' and 'Yamagiri' are available at Kochouan stores.

[Sales Locations] Azumino Main Store, Aeon Toyoshina Store, Beisia Azumino Horigane Store, Matsumoto Kotobuki Store, Matsumoto Ishishiba Store, Suwa Store, Minami Nagano Store, Nakano Store