Momenaka Mihara Shoten Co., Ltd. (Azumino City, Nagano Prefecture; President and CEO Tomohiro Kitazawa), known for its 'Azumino Cha Kochouan' brand and products such as 'meltingly soft nama daifuku,' will launch a revamped sweets menu at its Japanese-style café 'Samu' located within its Minami-Nagano store, starting sales of new items on Wednesday, July 15, 2026.
This menu refresh further enhances the popular 'hojicha' offerings, which have received strong support from local customers. The Minami-Nagano location has previously hosted standalone 'Hojicha Fairs' due to high customer demand. To allow even broader enjoyment of hojicha’s appeal, the café has introduced new dessert items.
In addition to hojicha, the menu now includes matcha desserts and drinks unique to a tea specialty shop, creating a refreshed lineup that highlights the authentic taste of Japanese tea.
◆ 'Hojicha Parfait' – A Full Hojicha Experience
Based on Samu’s popular 'Matcha Parfait,' this new creation puts the Minami-Nagano favorite, hojicha, in the spotlight.
Layered with aromatic hojicha soft serve, hojicha jelly, hojicha warabi mochi, and hojicha agar, this 'all-hojicha' dessert offers a variety of flavors and textures with every bite.
【Product Information】
Product Name: Hojicha Parfait
Price: ¥1,320 (tax included)
◆ 'Matcha Pudding' – Enjoy Matcha Twice in One Dish
Made with premium matcha—the same high-quality matcha used in Kochouan’s popular matcha soft serve—this pudding features a smooth, creamy texture.
First, enjoy the natural rich aroma, subtle bitterness, and gentle sweetness of pure matcha. Then, drizzle on the included handmade matcha syrup to experience an even deeper, more intense matcha flavor. This traditional Japanese dessert, exclusive to a tea shop, offers two distinct taste experiences in one serving.
【Product Information】
Product Name: Matcha Pudding
Price: ¥770 (tax included)
◆ 'Matcha Latte, Koi-shi' – 'Which Matcha Mood Are You In Today?'
A premium matcha latte made with authentic Uji matcha, allowing customers to choose their preferred strength.
Three variations are available: 'Hajimari' (Gentle), offering a mild and soothing flavor; 'Tokimeki' (Excitement), balancing aroma and richness; and 'Fukamari' (Deep), delivering a bold, full-bodied matcha experience. Customers can select their ideal cup based on their mood each day.
【Product Information】
Product Name: Matcha Latte, Koi-shi
Price: Hajimari ¥594 (tax included) / Tokimeki ¥648 (tax included) / Fukamari ¥756 (tax included)
Through these accessible and authentic tea-based desserts, the café aims to bring the unique charm of roasted hojicha and premium matcha closer to local customers, enhancing their enjoyment of traditional Japanese sweets.
【Sales Overview】
Launch Date: Wednesday, July 15, 2026
Sales Location: Azumino Cha Kochouan Minami-Nagano Store – Japanese Café 'Samu' 1337 Kugibu, Shinonoi, Nagano City
Moving forward, the Kochouan brand will continue refining its craftsmanship to deliver safe, delicious products and provide the comforting value of 'wabi-sabi' and harmony to its customers.
▼ Visit the Sales Location ▼
Azumino Cha Kochouan Minami-Nagano Store
Official Website: https://kochouan.jp/
▼ Online Shop for More Azumino Cha Kochouan Products ▼
Online Shop: https://paytouch.jp/shop/kochouan/c/c17/
FACT BOX
- Source: PR TIMES
- Category: New Product