WEGO and Samuraisword Partner to Enhance Sales and Joint Planning Centered on 'Nikopuri' Convenience Store Print Service

WEGO (Headquarters: Minato-ku, Tokyo; President: Kyosuke Sonoda) has partnered with Samuraisword (Headquarters: Toshima-ku, Tokyo; Representative Director: Yoshikimi Hiki), provider of 'Nikopuri,' a service that allows content to be printed via multi-copy machines in convenience stores, to launch joint promotional activities.

'Nikopuri' is a print service utilizing a network of approximately 30,000 convenience stores nationwide. Through this collaboration, the partnership will strengthen outreach to the younger generation by utilizing 'WE LABO [Hito/Koto/Mono/Ba] Research Institute,' a youth support and youth culture research institution operated by WEGO.

Moving forward, both companies aim to contribute to the further revitalization of the Gen Z and youth market by leveraging their respective strengths to expand content centered on 'Nikopuri' and provide new experiential value.

'Nikopuri' service site: https://mynoshigami.net/nicopuri/

About Samuraisword: Samuraisword operates a print service using multi-copy machines in approximately 60,000 convenience stores nationwide. It is a comprehensive promotional support company providing services such as video production, digital signage, exhibition booth decoration, SNS operation, and system development.

About WE LABO [Hito/Koto/Mono/Ba] Research Institute: An institution developed to embody WEGO's corporate slogan, 'YOUR FAN,' serving as a 'Youth Support and Youth Culture Project' focused on developing and operating communities dedicated to various cultures. Its hobby-focused SNS channels have over 700,000 followers, making it one of the largest community organizations nationwide including staff from roughly 190 stores.

About WEGO: WEGO operates the 'Lifestyle Culture Store' [WEGO] with approximately 190 stores nationwide, garnering significant support from the younger generation.