[CIBONE] OAO's In-Shop Concept Store 'OAO HAUS ANNEX' Opens at CIBONE Omotesando

On June 6 (Sat), 'OAO HAUS ANNEX,' an in-shop location for the footwear brand OAO—known for its commitment to exceptional comfort and sophisticated aesthetics based in Tokyo and Kyoto—will open and commence permanent operations within CIBONE Omotesando.

Founded in 2020 with the philosophy 'MOVE THE SOUL,' the brand creates products aimed at providing rich experiences for both the body and mind, helping individuals achieve their 'one and only' well-being.

This first-ever in-shop location, 'OAO HAUS ANNEX,' features a 'SATELLITE STRUCTURE' concept, serving as a new touchpoint that embodies the OAO worldview. Unlike its appointment-based flagship store, this location welcomes walk-ins for browsing and purchasing, allowing customers to experience the brand more casually.

The store's interior utilizes mobile fixtures designed to deliver OAO's philosophy to various locations, starting from its flagship store in Daikanyama. Inspired by the concept of 'bunrei' (dividing a spirit) at shrines, these fixtures function as devices to spread the brand's philosophy and presence, creating spaces across different locations for people to encounter the world of OAO.

The store will carry new models such as 'BRAID,' along with popular models like 'SUNLIGHT' and 'SUNLIGHT PRIMA FLAT,' including some items previously exclusive to flagship stores. To celebrate the opening, customers who make a purchase will receive a limited-edition original tote bag.