DEAN & DELUCA, operated by Welcome Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masanori Yokokawa), will launch its first-ever limited 'Summer Lucky Bag 2026' for summer on July 29, 2026 (Wednesday) via its online store, and at Market stores starting August 4, 2026 (Tuesday). In addition, the online store will begin accepting entries for a pre-sale lottery starting July 16, 2026 (Thursday), ahead of the official release.

Special feature page: https://x.gd/qvYr9y

The 'Lucky Bag,' filled with delightful items to open and enjoy, has been a well-received annual tradition at the beginning of the year. This time, as a special set offering a unique summer experience, we are introducing our first summer-limited lucky bag.

Included are a vibrant royal blue 'cotton tote bag' made exclusively for this lucky bag, a 'clear bottle' perfect for summer outings, 'fruit jelly' capturing the juicy flavor of fresh fruit, and a summer-exclusive 'tropical-flavored jasmine tea' with mango and passion fruit—items designed to elevate your sweet moments.

Tote bags and bottles that accumulate summer memories with every use, along with refreshing sweets and drinks perfect for hot days. Ideal as a treat for yourself or to share with family and friends.

To mark the debut of this summer lucky bag and increase accessibility for customers in distant locations, the online store will begin accepting entries for the pre-sale lottery starting July 16 (Thursday), providing more customers with the opportunity to purchase.

We present the 'Summer Lucky Bag 2026,' packed with DEAN & DELUCA's unique delicious discoveries to add a special touch to your summer moments.

- POINT -

1. Special edition royal blue limited tote bag, exclusive to the summer lucky bag

A simple design perfect for everyday use, featuring an exterior pocket for added convenience.

2. Lightweight water bottle for comfortable summer outings

A generous 550ml size, ideal for summer adventures.

3. Refreshing flavors to look forward to during summer breaks

Enjoy three flavors of fruit jelly, the summer-exclusive jasmine tropical flavored tea, and colorful chips and popcorn.

1. Special edition royal blue limited tote bag, exclusive to the summer lucky bag

A vibrant royal blue cotton tote bag created specifically for this lucky bag, born from the idea of offering reusable items instead of disposable ones. With pockets on the front and both sides, it’s perfect not only for daily use but also for shopping and outings.

2. Lightweight water bottle for comfortable summer outings

A slim-designed water bottle that fits into the tote bag’s side pocket. Its generous 550ml capacity is perfect for staying hydrated during hot weather. The bottle features measurement markings for easy tracking of water intake and drink preparation. Made from BPA-free, odor-resistant material that can withstand hot water.

3. Refreshing flavors to look forward to during summer breaks

Summer Lucky Bag Exclusive Tropical-Flavored Jasmine Tea

Jasmine tea in a round, aqua-colored can, featuring a summer-exclusive blend of mango and passion fruit aromas. Served as iced tea, it offers a more refreshing fragrance and taste. Enjoy a cool summer tea time with colorful chips and popcorn that capture the deliciousness of vegetables and fruits.

Fruit Jelly to Savor the Taste of Fresh Fruit

Juicy fruit jelly combining the natural sweetness and acidity of various fruits. Known for its fresh-picked fruit flavor and melt-in-your-mouth texture. We offer three popular flavors: 'Mango & Mango,' 'Kiwi & Chardonnay,' and 'Cassis & Blueberry.' Perfect as a dessert on hot days or a refreshing afternoon treat.

DEAN & DELUCA Summer Lucky Bag 2026 Sweet Time Assortment

¥8,800 (tax included)

Set contents (one of each):

Royal blue cotton tote / 550ml clear bottle / Fruit jelly (1pc Mango & Mango / 1pc Kiwi & Chardonnay / 1pc Cassis & Blueberry) / Mini tea can Summer Blend 3pc (Jasmine Tropical) / Rippa Barri di Dama 10 pieces (Cocoa Hazelnut) / Popcorn Summer Mix 40g (Limited Mix) / Fruit Chips 65g / Vegetable Chips 60g

Summer Lucky Bag 2026 <Online Store Pre-Sale>

□ Entry Period: July 16 (Thursday) to July 21 (Tuesday) at 11:00 AM

The pre-sale is limited to customers who have entered and been selected through a lottery.

Entry requirement: Must be a registered DEAN & DELUCA member

□ Pre-sale Period: July 29 (Wednesday) 9:00 AM to 1:00 PM

□ Eligible Store: Official online store

□ Purchase Limit: One per customer

* For details on entry, please visit the online store: https://x.gd/qvYr9y

'Summer Lucky Bag' 2026 <General Sales Overview>

□ Sales Stores / General Sales Dates and Times

• Official Online Store: July 29, 2026 (Wednesday) from 5:00 PM

(Due to system constraints, inventory updates may take time)

• Official EC Mall Store (and ST): August 3, 2026 (Monday) from 11:00 AM

• Market Stores: Starting August 4, 2026 (Tuesday)

※ Store sales start time: From each store’s opening hours

* Not available at Yurakucho (under renovation)

* No reservations or holds

* Limited quantities available; sales will end once sold out

* Purchase limit: one per customer

ABOUT DEAN & DELUCA

DEAN & DELUCA is a gourmet food boutique that curates delicious products from around the world. Founded in 1977 in Soho, New York, by Joel Dean and Giorgio DeLuca, it has carried forward the philosophy of 'Living With Food'—'Eating is experiencing life'—introducing food cultures and producers from around the world and sharing the joy of eating.

In Japan, the first store opened in Marunouchi, Tokyo in 2003. Today, through 20 Market stores, 27 Cafes, and an online store, DEAN & DELUCA delivers the pleasures of 'seeing, creating, and enjoying food,' sharing the richness of food in everyday life.

In anticipation of the brand’s 50th anniversary in 2027, DEAN & DELUCA Japan will deepen its role as a 'cultural steward,' supporting 'food culture' together with producers and passing it on to the future.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン