With a 100% Natural Essential Oil Scent, Turn Femcare Time into a "Reward Time." fuwari Launches First Scented Delicate Zone Oil

Wellpharma Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Issei Fukuda), which operates the femcare brand "fuwari" that supports women in living comfortably and true to themselves as they age, will launch "fuwari Premium Feminine Oil Serene Rose," a beauty oil for the delicate zone with a scent made from 100% natural essential oils, on Monday, July 6, 2026.

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Development Background

Born from customer requests for "a scented feminine oil."

fuwari has listened to the voices of many women concerned about dryness and fluctuations in their delicate zones.

Among these voices were requests such as:

"I want to make my care time more comfortable." "I want to be soothed not only by moisture but also by fragrance." "I want an item that feels like a reward for myself."

Therefore, fuwari began developing a "feminine oil for enjoying fragrance" in addition to moisturizing care for the delicate zone.

"fuwari Premium Feminine Oil Serene Rose" was born from pursuing the rich aroma unique to 100% natural essential oils and the gentle feel of plant-derived oils.

This is fuwari's first scented feminine oil, aiming to make daily care not an obligation, but an enjoyable time to pamper oneself.

Product Overview

"fuwari Premium Feminine Oil Serene Rose" is fuwari's first scented feminine oil, with a fragrance designed using 100% natural essential oils.

"Serene Rose" is a blend of several natural essential oils, centered around rare rose. As its name, meaning "calm rose," suggests, it is finished with a sophisticated scent that evokes tranquility amidst its floral notes. It will guide your daily care time into a special moment of self-love.

Organic sesame oil, derived from plants, is used as the base oil. It proposes a new femcare habit of enjoying fragrance while providing moisture to the easily dried delicate zone.

Product Name: fuwari Premium Feminine Oil Serene Rose

Price: 3,300 yen (tax included)

Release Date: Monday, July 6, 2026

*Shipping will commence sequentially from late July.

Sales Method: fuwari Official Online Store, other online stores

URL: https://shop.wellpharma.co.jp/products/detail/247.html

Official HP: https://fuwari-care.jp/

Commitment 1 | A Sophisticated Scent Born from 100% Natural Essential Oils

The biggest feature of this product is its scent, designed with 100% natural essential oils.

The theme of the fragrance is "Serene Rose."

By layering natural essential oils such as mandarin and sandalwood around a gorgeous rose, we have created a sophisticated and elegant scent that is not overly sweet.

The delicate aroma unique to natural essential oils gently spreads, leading your daily care time into a comfortable and relaxing time.

Commitment 2 | Botanical Formula Containing Organic Sesame Oil

The delicate zone is a more sensitive area than the face, which is why we want to be particular about the ingredients used daily. With this in mind, this product adopts a botanical formula using 100% plant-derived ingredients.

Organic sesame oil, which blends well with the skin, is used as the base oil. It gently envelops the easily dried delicate zone and provides moisture.

Furthermore, it has a simple formula design that does not use emulsifiers, and only necessary ingredients are carefully selected.

Commitment 3 | High-Quality Natural Essential Oils at a Price That Allows for Daily Use

While focusing on a scent made from 100% natural essential oils, we aimed for a price that makes it easy to continue as a daily self-care routine.

While essential oils are generally distributed through trading companies, fuwari communicates directly with producers in India for some raw materials. By reducing intermediate costs, we use high-quality natural essential oils luxuriously.

Furthermore, by handling everything from product planning and raw material procurement to quality control and sales in-house, we have achieved both quality and affordability.

Comments from Development Staff

Ayumi Yoneyama, fuwari Development Staff

At fuwari, we develop products with the utmost importance placed on communication with our customers.

This "Premium Feminine Oil" was also born from customer requests for "a scented feminine oil."

We regularly gather customer feedback through questionnaires, social media, and events.

Through this, we received many requests such as, "I want to enjoy the scent while continuing my delicate zone care" and "I want an item that can be a time to nurture myself."

Therefore, this time, we challenged ourselves to develop a feminine oil that allows customers to enjoy the scent itself, with a commitment to 100% natural essential oils.

We repeatedly experimented from ingredient selection to scent balance, and completed the "Serene Rose" scent, which luxuriously uses high-quality natural essential oils.

fuwari will continue to create products that customers will say, "I wish I had this!" while valuing dialogue with our customers.

We hope you will experience the comfort of being enveloped in fragrance during your daily self-care time.

About fuwari

fuwari is a femcare brand with the concept of "Lightness for Body and Mind," which creates products that address women's concerns by incorporating evidence, the power of plants, and the knowledge of specialists.

It supports the changing body and mind with age and proposes self-care that can be easily incorporated into daily life.

So that women can always feel "light" in body and mind. We deliver choices to nurture oneself through life stage changes.

Official HP: https://fuwari-care.jp/

About Wellpharma Co., Ltd.

Wellpharma's philosophy is to "resolve people's physical and mental discomfort and maximize lifelong QOL through evidence-based wellness care," and we develop products that support mental and physical well-being, from brands handled by medical institutions to pet care.

Company Name: Wellpharma Co., Ltd.

Location: Shinagawa-ku, Tokyo

Representative: President Issei Fukuda

Business Activities: Planning, manufacturing, and sales of health foods, cosmetics, and pet care products

Official Website: https://wellpharma.co.jp/