Whiteplus公司提供的宅配乾洗服務「Lenet」宣布其累計會員數已突破60萬人。根據該公司實施的「生活與衣物護理實況調查」，過去三年內有近四成的消費者改變了對待衣物的行為，其最大原因是「物價上漲與節約意識提高」。消費者傾向於減少購買衣物，並更細心地保養每一件衣服。然而，調查也顯示，在家洗衣時，十人中有七人曾有過掉色或縮水等失敗經驗。Lenet旨在解決這些時間與風險問題，支持消費者更長久地穿著心愛衣物的生活方式，從而贏得了廣大用戶的信賴。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
How many members does the delivery cleaning service Lenet have?
Lenet has surpassed 600,000 cumulative members.
What did Lenet's survey reveal about consumer behavior?
The survey found that nearly 40% of people have changed their clothing purchasing and care habits in the last three years, with almost 70% of that group citing rising prices and a desire to save money as the primary reason.
What are the common problems people face when washing clothes at home?
According to the survey, 70.5% of people have experienced failures with home laundry. The most common issues are color fading or bleeding (46.1%), shrinking (37.7%), and fabric damage or pilling (30.1%).
How much time do people spend on clothing care annually?
The survey estimates that people spend an average of 65 minutes per week on clothing care, which amounts to about 57 hours per year, equivalent to a time cost of approximately 85,000 JPY.
What campaign is Lenet running to celebrate its 600,000 member milestone?
Lenet is offering a campaign for first-time users with discounts up to 30% off, and a separate campaign for existing members to share their stories for a chance to win prizes like premium hangers.