Documentary on Midwife-Led Corporate Collaboration Re-aired After 3 Years: Expanding Support for Working Parents and Combating 'Isolated Parenting'

The documentary "Isolated Parenting: Midwives Protecting Life," which follows With Midwife Co., Ltd. (Osaka City, Osaka Prefecture; CEO: Mizuki Kishibata), a company providing employee support through midwives and other healthcare professionals, was re-aired on July 6, 2026 (Mon) on TV Osaka's "Documentary 7," three years after its initial broadcast.

The full version, available on YouTube, has surpassed 710,000 views, and continues to receive numerous comments from viewers, including those who have experienced childbirth.

The program highlights "isolated parenting," a social issue where parents become isolated, leading to postpartum depression and cycles of abuse. This problem cannot be solved within the household alone and is closely linked to work-life balance challenges for working individuals. Over the past three years, With Midwife has expanded its initiatives to address this issue from the corporate workplace.

In-Depth Coverage of Midwives Tackling Low Birthrate and 'Isolated Parenting'

This documentary follows midwives expanding their activities beyond hospitals, against the backdrop of social issues such as isolated childbirth during the pandemic, postpartum depression, and family isolation.

Recognized as a work portraying the new potential of midwives who support not just childbirth but the entirety of a person's life, it won the TXN Documentary Excellence Award in 2022. The YouTube version has garnered over 710,000 views, receiving widespread acclaim.

Three Years On: Expanding Initiatives with Government, Local Authorities, and Corporations

Approximately three years since the documentary's first broadcast, With Midwife has expanded its collaborations with national and local governments and corporations, aiming for a society where working individuals do not face life events and health challenges alone.

### 2025: Participation in Osaka-Kansai Expo with "THE CARE"

At the Osaka Healthcare Pavilion, the company exhibited a new "THE CARE" app leveraging medical expertise and PHR (Personal Health Records). Over 70,000 visitors experienced interactive activities focused on engaging with their own health.

### FY Reiwa 7: Selected for METI's "Femtech Support Service Demonstration Project Subsidy"

Focusing on the relationship between women-specific health issues and mental health, the company conducted a demonstration project using the new "THE CARE" app. It explored the potential to support individual employee well-being improvements, starting from stress check results.

### 2026: Awarded the Cabinet Office's "Women's Challenge Award Special Category"

CEO Mizuki Kishibata received the award in recognition of initiatives that expanded midwives' roles beyond medical institutions, collaborating with corporations to support workers' health, mental well-being, and work-life balance.

Building on these social implementations and third-party evaluations, With Midwife's initiatives have significantly expanded in 2026, focusing on corporate support for work-life integration.

2026: Further Expanding Support for Working Parents and Corporations

### Publication of the Book "Survival Guide for Working Parents"

With Midwife published "Survival Guide for Working Parents," compiling real-life challenges and solutions for balancing child-rearing and work. The book received media coverage on TV and in newspapers, and due to high demand, a reprint was decided within the first month of release.

Beyond individuals, it is also used as a practical guide for HR personnel and managers to implement internal support systems, and as training and return-to-work guidebooks.

### Supervision of Mitsubishi Electric's "Work-Life Balance Handbook for Childcare and Elderly Care"

With Midwife supervised the revision of Mitsubishi Electric Corporation's "Work-Life Balance Handbook for Childcare and Elderly Care," distributed to approximately 150,000 group employees.

The handbook goes beyond explaining company policies, incorporating insights from tens of thousands of consultations received through "THE CARE" to update content with practical guidance on workplace dialogue, work adjustments, and post-return support.

Integrating Parental Support into Corporate Systems: "THE CARE"

"THE CARE" is a companion-style employee support service that provides the expertise gained from book and handbook supervision as ongoing corporate employee support.

Medical professionals, including midwives, nurses, and public health nurses, accompany companies from employee and family consultations to advising HR and management, conducting training, and improving workplace environments. By creating a safe environment where employees can consult without hesitation and continue working—not just by establishing policies—"THE CARE" realizes work-life support that enhances organizational trust and engagement.

"THE CARE" leverages dedicated expertise to support corporate human capital KPIs and diversity goals, understanding each company's culture and internal systems to provide tailored, ongoing support.

Examples of "THE CARE" Support Services

- Consultation desk for employees and their families on health, mental well-being, childcare, and caregiving - Creation of seminars, e-learning, training, and other content - Support for achieving certification as a 'Certified Healthy Company' - Support for legal compliance, such as interviews to assess childcare and caregiving intentions - Support for internal policy awareness, including handbook creation for work-life support - Support for external communication events and press conferences on human capital management - Advisory services for health management and diversity promotion initiatives

Free Consultations Available for Work-Life and Employee Support

With Midwife welcomes inquiries from companies facing the following challenges:

- Want to strengthen support for balancing childcare/eldercare and work - Want to improve not only male parental leave uptake rates but also leave duration and post-return support - Considering support for infertility treatment and women-specific health issues - Want to create a system where employees can consult before taking leave or resigning - Want to explore effective measures toward achieving 'Certified Healthy Company' status

During free consultations, we will discuss your current policies, initiatives, employee demographics, and internal challenges to jointly identify the work-life support priorities for your company. We welcome inquiries even from companies without a set implementation timeline or those still in the information-gathering phase to learn about other companies' initiatives.

Download service materials and request a quote: https://thecare-biz.jp/download/

Register for an online briefing: https://thecare-biz.jp/form/

Company Overview

Company Name: With Midwife Co., Ltd.

Representative: CEO Mizuki Kishibata

Headquarters:

(Osaka) QUINTBRIDGE 303, 4-15-82 Higashinodatemachi, Temmabashi, Osaka City, Osaka 534-0024

(Tokyo) 4F, Hollywood Beauty Plaza, 6-4-1 Roppongi, Minato-ku, Tokyo 106-0032

Business Activities: Prenatal/postnatal and childcare support / Work-life balance support services for corporations, etc.

Mission: "Realizing a future where even the single life that could not be born is never left behind."

We daily witness not only visible lives but also invisible ones—such as miscarriages and stillbirths. We strive to create a society where no life is left behind, using the midwives' power of 'care' and companionship.

Official Website: https://withmidwife.jp/