Korean 'Fragrance Beauty' Brand Pleuvoir Launches New Products in Japan: Perfume Body Mist with Perfume x Skincare Concept

WONDER LINE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) will begin pre-orders for the Pleuvoir Perfume Body Mist series, a highly anticipated Korean ritual lifestyle beauty brand, in Japan on ZOZOCOSME starting May 11th (Monday).

Pleuvoire (pronounced 'Plu-vwa'), meaning 'pouring rain,' is a Korean beauty brand that integrates natural scents into daily life, much like the rain that signals the beginning and end of seasons.

In recent years, a new beauty habit in Korea, focusing not just on 'wearing a scent' but also on 'conditioning the skin with scent,' has gained significant attention, especially among Gen Z and millennials.

Pleuvoire's Perfume Body Mist combines deep, perfume-like fragrances with luxurious moisturizing and skin-conditioning ingredients. It was born as a 'scented skincare mist,' proposing a new value of 'Perfume × Skincare.'

Not just about scent, a Korean perfume mist focused on 'skin comfort'

Pleuvoire Perfume Body Mist is designed not only for enjoying fragrance but also as a beauty mist that gently conditions dry skin.

Its ingredients include 300Da ultra-fine collagen, 8-fold hyaluronic acid, plant-derived complexes, and plant-derived natural oligosaccharide 'OligoGGF.' Each spray envelops the skin in fresh moisture and a light fragrance.

Its non-sticky and light texture makes it easy to use in various daily situations, such as before going out, at school/office, after bathing, for a change of mood, or for cooling down in summer.

Four trendy Korean-inspired scents

ROSE VEIL, PEAR MUSK, APPLE AMBER, LEMON SHEER

PEAR MUSK

A 'charming scent' combining transparent pear and refreshing lemon with floral notes and musk.

ROSE VEIL

An elegant and glamorous feminine fragrance woven from rose, lychee, and bergamot.

LEMON SHEER

A refreshing scent with citrus and pink rose, perfect for everyday use.

APPLE AMBER

A sophisticated scent harmonizing fresh apple and amber.

From 'spraying scent' to 'a beauty ritual of wearing scent'

Pleuvoire was born based on the concept of 'ritual beauty,' which is gaining attention in Korea.

In a busy daily life, the brief moment of wearing a scent transforms into 'time to reset oneself.'

Pleuvoire will continue to propose a new lifestyle beauty that gently connects scent, skin, and mood.

Product Overview

Product Name: Pleuvoir Perfume Body Mist Scent Variations: 4 types in total Volume: 70ml Price: 1,760 yen (tax included)

Sales Overview

Pre-order on ZOZOCOSME here.

Rakuten, Qoo10, Amazon, and LINE Gift will follow sequentially.

Brand Information

Brand Name: Pleuvoir

A Korean ritual lifestyle beauty brand that delivers natural scents into daily life, like 'pouring rain.'

WONDER LINE Co., Ltd.

[Japan General Agent] Headquarters: Sumitomo Fudosan Harajuku Building 8F, 2-34-17 Jingumae, Shibuya-ku, Tokyo