Sorule Launches New Hair Serum Milk and Oil Mist with Brand Ambassador JO1's New Visuals

Japanese self-care brand Sorule announced the nationwide launch of two new hair care products, "Softening Milk R" and "Softening Oil Mist R," starting May 20. Designed to restore hair to a soft and supple texture, these products target damage from heat and hair coloring. The Milk formula features five types of PPT ingredients for internal repair, while the Oil Mist offers a versatile 3-way application for both wet and dry hair. Alongside the product launch, new campaign visuals featuring brand ambassadors JO1 have been released to convey the brand's focus on ideal hair softness.