Damage Hair Care Brand 'anummy' Launches 'Booster Serum Mist', a Hair Care 'Toner', on June 30

The damage hair care brand 'anummy' is set to launch the 'anummy Booster Serum Mist,' an introductory mist designed to be used at the very start of your out-of-bath hair care routine, on June 30, 2026.

A new routine before applying hair milk or oil!

'anummy' is a damage hair care brand dedicated to restoring hair and supporting a positive daily life. The brand focuses on hair repair, formulating all items with proprietary beauty ingredients including keratin and a 'keratin booster' component that supports the penetration of ingredients deep into the hair shaft, leading to healthy, hydrated, and strong hair.

The new 'Booster Serum Mist' was developed under the supervision of hairdresser Anju Nakajima. Inspired by the concept of a 'toner for hair,' it aims to deliver repair and moisture deep inside the hair before applying coating products like hair milk or oil. The non-silicone formula provides a lightweight feel and is designed as a multi-use product, effective for refreshing bed head and protecting hair from hair dryer heat.

Using this product in combination with 'anummy Enrich Milk' provides a complete care routine similar to applying 'toner and emulsion' in skincare, effectively saturating the hair with moisture.

To commemorate the launch, a special campaign will be held where customers who purchase one or more 'anummy' products will receive a complimentary 'anummy Glossy Puffy Sticker' set.