When and where was the 'WWDJAPAN REUSE MARKET 2026 SPRING' held?

It was held on Saturday, April 18, 2026, at the Goldwin headquarters in Omotesando, Tokyo.

How many people attended this event?

Approximately 1,800 people attended, surpassing the previous event's attendance.

How did the interest in reuse change according to the post-event survey?

According to the attendee survey, 88.3% reported increased interest in reuse, surpassing the previous event's 83.2%.

What was the average purchase amount per attendee?

The average purchase amount per attendee was 15,845 yen, with the highest purchase amount reaching 200,000 yen.

What was the purpose of this event?

The event was planned to promote a circular lifestyle through reuse, remake, and repair, with the theme 'Let's circulate instead of discarding,' aiming to raise consumer awareness as 'agents of circulation.'

WWDJAPAN REUSE MARKET 2026 SPRING Post-Event Report: Approximately 1,800 Visitors in a Single Day

Published May 26, 2026 2:10 AM ・ Updated Jun 14, 2026 12:04 AM ・ 4 min read ・ Source: PR TIMES

On April 18, 2026, WWDJAPAN held the 'WWDJAPAN REUSE MARKET 2026 SPRING,' an experiential reuse event in Omotesando, Tokyo. The event attracted about 1,800 visitors, and a survey revealed that 88.3% of attendees reported an increased interest in reuse. The event successfully served as a platform for interaction between industry professionals and consumers, fostering a shift in consciousness towards a circular lifestyle.

WWDJAPAN (operated by INFAS Publications, Inc.) held the 'WWDJAPAN REUSE MARKET 2026 SPRING,' a culture and experience-oriented event aimed at realizing a sustainable society, on April 18, 2026, at the Goldwin headquarters in Omotesando, Tokyo.

Continuing with the theme 'Circulate, Don’t discard,' the event proposed a circular lifestyle through reuse, remaking, and repair. With official support from the Ministry of the Environment, it was designed as a place for consumers to become conscious of their role as 'bearers of circulation.'

The second iteration of this event recorded approximately 1,800 visitors, surpassing the previous event. The venue was bustling with attendees even before the start.

A visitor survey (111 valid responses) revealed the following results: - Increased interest in reuse: 88.3% answered 'increased.' - Intention to attend next time: 83.0%. - Average purchase per person: ¥15,845 (highest purchase: ¥200,000).

These results demonstrate that an event combining 'experience' with sales effectively promoted a shift in awareness towards a circular society. The joy of reuse, where the stories of items are shared through dialogue between sellers and visitors, led to high purchasing intent and satisfaction.

Approximately 80% of visitors were in their 20s to 40s, with the 30s age group being the largest (30%). Geographically, 94% of visitors were from the Tokyo metropolitan area, with 70% from Tokyo itself, indicating strong support from a fashion-conscious demographic.

The most popular content included the 'Flea Market by Industry Leaders,' featuring items selected by professionals, as well as 'Custom & Repair Performances by Artists' and a 'Self-Repair Experience Workshop.' Visitors commented, 'I was thrilled to buy an item directly from someone I admire,' and 'I rediscovered the fun of repair,' highlighting the community experience as a major draw.

The event reframed sustainability as a 'fun, participatory experience,' offering a diverse range of content including reuse, remaking, upcycling, community, food, and music to promote a 'circular lifestyle.'

FACT BOX

Source: PR TIMES
Category: Event
Products / services: WWDJAPAN REUSE MARKET 2026 SPRING

WWDJAPAN REUSE MARKET 2026 SPRING Post-Event Report: Approximately 1,800 Visitors in a Single Day

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY