[Event Report] Experienced by ~300 people! Enjoying with five senses at the limited-time 'mobile POP-UP' event 'SAKURA Moving POP-UP'

Experience the worldview of UNOVE with all five senses! Limited-time event 'SAKURA Moving POP-UP' held

'UNOVE', a personal care brand from South Korea based on the concept of 'Enviable softness and captivating scent', held a limited-time event 'SAKURA Moving POP-UP' from Thursday, March 26 to Wednesday, April 1, 2026, to commemorate the release of their spring-limited 'Sakura Edition', allowing guests to experience the brand's worldview.

This event was held as a mobile POP-UP where guests boarded a specially customized afternoon tea bus decorated in cherry blossom colors, experiencing the 'blissful moments' proposed by UNOVE with all five senses. As a completely invite-only special event, about 300 influencers and general consumers participated, providing them an opportunity to experience the brand's universe.

Implementation Overview Event Name: SAKURA Moving POP-UP Event Period: Thursday, March 26 - Wednesday, April 1, 2026 Location: Around 5-53-70 Jingumae, Shibuya-ku, Tokyo Number of Event Participants: Approx. 300 *Complete invitation system Target Participants: General lottery winners / Influencers

Features of this event ● Deploying a specially specified afternoon tea bus themed around cherry blossoms In this event, we created a space where guests could experience UNOVE's brand worldview on the stage of a specially specified afternoon tea bus decorated in cherry blossom colors.