New Visuals Released! UNOVE, Korea's No. 1 Haircare Brand, Unveils New Visuals Featuring Global Ambassador SEVENTEEN's MINGYU

We are releasing new visuals of SEVENTEEN MINGYU, the global ambassador for UNOVE (Anove), Korea's No. 1* haircare brand with the concept of 'Enviable Softness and Captivating Scent'. The first of two new visuals, newly prepared with different concepts, is unveiled.

The new visuals released this time are in a soft worldview that links with the package color of UNOVE's signature product, 'Deep Damage Hair Mask'. MINGYU appears in a space enveloped in soft and comfortable pink, dressed in white attire. In addition to styling with a white shirt and a loose tie, he created soft hair that looks like it just came from a salon. MINGYU's diverse expressions and gestures exude a beautiful and soft atmosphere, impressively depicting the concept of 'Anove's Sensual and Soft Moment'.

In addition to the image holding the Deep Damage Hair Mask, which will be released as KV this time, more visuals will be released one after another, so please look forward to them.

*Title and body: Deep Damage Hair Mask, winner of the No. 1 spot in the Olive Young Haircare category in Korea for 4 consecutive years (*2022-2025).

First Look! Episode from the Shoot

The new visual shoot this time was also conducted in a consistently pleasant atmosphere. MINGYU's charming appearance was captured by the camera without omission, and it is scheduled to be released as a video at a later date. Furthermore, the on-site shooting proceeded very smoothly thanks to his professional posing.

This shoot was conducted with two contrasting concepts. Each time the concept changed, MINGYU's expression and demeanor shifted dramatically, eliciting spontaneous applause from the on-site staff.

When asked by a staff member, "How was today's shoot?", MINGYU replied with a big smile, "It was really fun!"

Having been UNOVE's global ambassador for several years, MINGYU has shown perfect chemistry with the brand, truly becoming its 'icon' in name and reality.

Product Information

Damage Repair Hair Mask

Focusing on smoothness! Smooth hair every day #SpecialHairPack

Great for hair damaged by perms, coloring, and heat! Formulated with premium protein*¹, it leads to lustrous hair full of moisture with every use. Protein-derived ingredients*¹ and keratin*² lock in plenty of moisture, leading to supple and healthy beautiful hair.

[Tender Bloom] Fresh Floral Musk scent

[Warm Petal] Woody Floral Musk scent

*¹ Hydrolyzed Keratin, Hydrolyzed Collagen, Hydrolyzed Silk, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Avocado Protein (all hair repair and moisturizing ingredients)

*² Hydrolyzed Keratin (hair repair and moisturizing ingredient)

About UNOVE

UNOVE, a haircare brand from Korea, is characterized by its concept of 'Enviable Softness and Captivating Scent'. It aims to lead to 'enviably soft hair' by moisturizing damaged hair, allowing users to wear a mood based on softness and scent.

Its signature product, 'Deep Damage Hair Mask', has won numerous awards in Japan and Korea, including 4 consecutive years as No. 1 in the Olive Young Awards Haircare category, No. 1 in the Qoo10 MEGA BEAUTY AWARDS Haircare category, No. 1 in the LIPS Best Cosme 2025 In-Salon Treatment category, and No. 1 in the VOCE Korea Best Cosmetics 2025 Haircare category, and continues to be loved in beauty powerhouse countries.

【POINT】

① Awarded No. 1 on Korea's Leading K-BEAUTY Platform

4 consecutive years as No. 1 in the Olive Young Awards Haircare category (2022-2025)

Ranked 2nd in the Shampoo category at the 2024-2025 Korea Olive Young Awards

② 24-Hour Hair Serum

In addition to shampoo, we offer a lineup of watery type, oil type, and cream type treatments that protect hair from heat, allowing for quick protein replenishment needed for hair.

③ Like Perfume! Signature Perfume with a Focus on Quality

UNOVE's unique signature perfume, created with expert perfumery techniques, expresses an attractive and fresh scent.

Various Links

・ UNOVE Official Website: https://unove.jp/

・ Qoo10 Official Store: https://www.qoo10.jp/shop/unove

・ Japan Official X: https://x.com/UNOVE_japan

・ Japan Official Instagram: https://www.instagram.com/unove.jp/