Zero Place Implements 'Experiential Gacha' at RX Japan Marketing Week Networking Event to Facilitate Business Interaction

Event Overview

Zero Place Co., Ltd. (Headquarters: Saitama City, Saitama; CEO: Yuki Narita) implemented a communication promotion project utilizing experiential gacha machines at the 'Marketing Week (MaS)' corporate networking event hosted by RX Japan K.K. on May 19, 2026.

The event aimed to facilitate information exchange and create new business matching opportunities, attracting many corporate representatives. As a visitor benefit, participants experienced the gacha machines firsthand. A total of 63 gacha sessions were conducted, and the activity frequently served as a catalyst for participants to start natural conversations.

The machines were equipped with digital signage, which broadcasted footage from the 'Marketing Week -Mas-' exhibition organized by RX Japan K.K.

'Gacha' as a Communication Promotion Tool

In this project, the gacha machines were utilized not merely as a lottery but as 'communication content' to connect participants. By leveraging high-entertainment content, the project achieved the following:

- Created icebreakers for companies to start conversations - Improved circulation within the networking venue - Enhanced event satisfaction through participatory experiences

New Networking Experience with 'Company PR Tickets'

In addition to standard prizes, 'Company PR Tickets' were included as grand prizes. Winners were given the opportunity to freely promote their services, business operations, or current projects on the spot. This playful element facilitated natural introductions and business card exchanges, leading to the kind of serendipitous encounters and communication unique to networking events.

Future Outlook

Zero Place Co., Ltd. continues to aim for communication creation through 'experiences' in various settings, including exhibitions, networking events, local government events, and commercial facilities. Moving forward, the company plans to develop experiential promotions that remain in participants' memories, combining themes such as corporate PR, regional revitalization, and tourism measures.

About the Gacha Machine with Digital Signage

### Key Features

- **Digital Signage Integration**: Capable of playing videos and audio as well as still images. Useful for product PR and campaign announcements. - **Flexible Content Inclusion**: Capsules can hold original goods, coupons, samples, etc. It can also be used as an unmanned sales tool. - **Multiple Payment Options**: Supports coins, medals, and tokens, with optional support for cashless payments and free-play settings.