Adding 'Experience' to Unmanned Dessert Shops: 5 Locations of '24 Sweets Shop' Introduce Interactive Gacha Machines

Xeroplace Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture; CEO: Yuki Narita) has successfully implemented its interactive gacha machines in five locations of the unmanned dessert specialty store '24 Sweets Shop.' This initiative aims to create new reasons for customers to visit and enhance the overall purchasing experience by adding the value of 'experience' to the unmanned retail model. While unmanned stores have expanded nationwide due to benefits like reduced labor costs and 24/7 operation, they face challenges such as difficulty in attracting customers and short dwell times. Our gacha machines provide value beyond simple retail by incorporating 'serendipity,' 'participation,' and 'shareability' into the experience design. Since the introduction, stores have seen improvements in dwell time and customer circulation, and the stable operation of our power-supplied machines has been highly rated. Moving forward, we plan to expand this solution to various other unmanned retail sectors beyond the dessert industry.