September and October are the months when many large and specialized exhibitions are held in various industries. Companies planning to exhibit are beginning to seriously consider measures for attracting visitors to their booths, creating business opportunities, and efficiently acquiring leads.

Event Lead PLUS (ELP) can be utilized as a new solution to support customer attraction and lead generation for this exhibition season, by providing an experience that visitors will want to participate in.

Background

Exhibitions are important venues for creating touchpoints with new customers and generating business opportunities. However, in venues where many booths are lined up, "how to stop visitors in their tracks" is a major challenge.

Furthermore, paper questionnaires have low response rates and take time to compile data, which adds to the operational burden.

Against this backdrop, there is a growing need for initiatives that incorporate mechanisms that visitors can enjoy participating in, leading to natural communication and information acquisition.

What You Can Do with Event Lead PLUS (ELP)

Event Lead PLUS (ELP) is a digital gacha service exclusive to event venues that anyone can easily participate in by simply reading a QR code installed at the venue with their smartphone.

Since questionnaires or quizzes can be set up before the gacha, it encourages visitors to answer while enjoying it like a game, naturally acquiring their interests and needs.

No dedicated app download is required. Prizes can be flexibly set according to the event's objectives, such as exchanging for novelty items, distributing digital content, or shipping at a later date.

Usage Example at Exhibitions

For example, by allowing visitors to participate in the gacha from a QR code placed in front of the booth, it encourages actions like "Let's stop by for a moment."

Through questionnaires before participating in the gacha, you can acquire lead information that can lead to future sales activities by setting questions about "current challenges," "planned implementation period," and "products/services of interest."

It is also possible to deepen product understanding while having fun by posing quizzes about your company's products and services and increasing the number of gacha spins for correct answers.

Furthermore, by setting prizes such as original novelty items, digital coupons, or exclusive content, it can lead to an improved experience value at the booth and buzz on social media.

Expected Effects of Introducing ELP at Exhibitions

*The above are general trends and estimated values for event and promotional measures.

Actual figures will vary depending on the planning content and target audience.

Exhibition Experience Aimed for by Event Lead PLUS (ELP)

Event Lead PLUS (ELP) is not just a lottery tool, but a communication tool that creates touchpoints with visitors through "attractive mechanisms."

It supports everything from booth traffic, on-site navigation, questionnaire acquisition, product understanding improvement, to lead generation with a single mechanism, evolving exhibitions into more effective marketing venues.

*The content introduced in this release is an example of use at exhibitions. Questionnaires, quizzes, prize contents, etc., can be flexibly customized and used according to the event's objectives and operational methods.

Related Article: [New Service Launched] Simultaneously achieve CPA improvement and increased questionnaire response rates. A gacha system for businesses that changes results with a "mechanism that makes people want to participate" [ZeroPlace Inc.]

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  • Source: PR TIMES
  • Category: 製品リリース