The approximately 3-second sound logo "Hakatanoshio" reaches No. 1 on the JOYSOUND weekly ranking! ~A new karaoke trend spanning generations challenges "extremely difficult scoring"~

The sound logo for "Hakatanoshio," familiar from commercials, has achieved first place on the JOYSOUND総合カラオケランキング (weekly: first week of July 2026). This is according to EXYSING INC. (Headquarters: Mizuho-ku, Nagoya; President: Yasushi Mizutani), which operates the commercial karaoke system "JOYSOUND" as part of the USEN & U-NEXT GROUP. JOYSOUND has been around for over 30 years, now offering more than 440,000 songs, and has seen countless tracks grace its rankings. In its history, it is the first time for a "sound logo" of just a few seconds to reach the top of the weekly rankings.

Scoring feature ignites explosive growth in repeat singing of ultra-short songs

One of the factors behind this rise in the rankings is the karaoke scoring feature. In JOYSOUND's "National Scoring Grand Prix," where users can compete with rivals nationwide, the average score for "Hakatanoshio" in June was 61.360 points. Achieving even 70 points is considered extremely difficult, making it an exceptionally challenging song compared to typical tracks.

While normal songs allow for score improvement through vocal techniques like vibrato, this song, being only about 3 seconds long, severely tests momentary explosive power and stable pitch accuracy. The game-like challenge of "how to achieve a high score in just a few seconds" encourages repeat singing, prompting users to try many times in a short period, which significantly boosted its ranking. This represents a new way to enjoy karaoke, blending the long-established recognition of the sound logo with the entertainment of karaoke scoring.

Becoming a timeless staple content across generations, with a wide singing demographic from teens to sixties, regardless of gender

Another significant characteristic of this song is that it is sung by an extremely wide range of users, without being concentrated among specific fan bases or age groups. Our analysis of singing data shows that while men account for a slightly higher proportion at 58%, the gender balance is good. In terms of age, it is sung widely across generations, from teenagers to seniors in their sixties.

While typical hit songs tend to have a primary singing demographic based on artist attributes and genre, the "Hakatanoshio" sound logo, familiar through long-term CM exposure, is truly "common to all generations." It is deeply familiar to everyone and has become widely established as a staple content that anyone can easily sing at karaoke gatherings, regardless of community or generation.

Boosted by its compatibility with social media! A hit phenomenon originating from SNS that created a chain reaction of "wanting to sing"

Its strong compatibility with social media has also greatly contributed to this boom. Since its release last December, users have been sharing selection history screens filled with the words "Hakatanoshio," capturing attention with its visually impactful nature that makes people want to share it.

Furthermore, in June of this year, when the rankings surged, the surprising sight of the approximately 3-second "Hakatanoshio" suddenly appearing among the latest mega-hits and songs by renowned popular artists created a significant buzz on timelines.

Aim for the next "Hakatanoshio"! Companies are now being recruited for the "Sound Logo Karaoke AWARD 2027"!

The background to the massive hit of "Hakatanoshio" is JOYSOUND's pioneering project, the "Sound Logo Karaoke AWARD." "Hakatanoshio" achieved karaoke distribution through its entry into this AWARD, leading to its massive breakthrough and No. 1 ranking on the karaoke charts.

JOYSOUND has already decided to hold the second installment, the "Sound Logo Karaoke AWARD 2027," and is accepting applications from companies until August 31 (Mon.). We invite ambitious companies to participate as an opportunity to distribute their sound logos nationwide and evolve them into new entertainment that users can sing and enjoy themselves.

== "Sound Logo Karaoke AWARD 2027" Overview ==

Company/organization entry here (first 40 companies): https://questant.jp/q/soundlogo2027

▽ "Sound Logo Karaoke AWARD" Official Website: https://sound-logo.joysound.com

※Please review the details regarding entry fees, terms and conditions, etc., before applying.

[Event Overview]

Application Period: June 1, 2026 (Mon) - August 31, 2026 (Mon)

Karaoke Distribution: June 1, 2026 (Mon) - November 30, 2026 (Mon) *Distribution will be sequential as production is completed.

Support Stage: December 1, 2026 (Tue) - January 11, 2027 (Mon, Holiday)

Final Stage & Awards Ceremony: February 2027, venue in Tokyo *Details to be announced by late September.