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Popular Plush Toys from the Heisei Era Revive in the Reiwa Era! "KNICK KNACK's Otetama Nezumi" and Friends, a Social Media Sensation, Become Mascots! Rolling out nationwide at Namco limited from June 20, 2026 (Sat)

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 12, 2026 10:00 PM ・ Updated Jun 13, 2026 11:57 PM ・ 4 min read ・ Source: PR TIMES

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⚡ Key Points

Bandai Namco will launch plush mascots of the popular "KNICK KNACK's Otetama Nezumi" series, which gained popularity in the early Heisei era, exclusively at Namco nationwide starting June 20, 2026.
Against the backdrop of the "nuigurumi-katsu" (plush toy collecting) boom on social media, the nostalgic designs are making a comeback in the Reiwa era.

Bandai Namco will launch plush mascots of the popular "KNICK KNACK's Otetama Nezumi" series, which gained popularity in the early Heisei era, exclusively at Namco nationwide starting June 20, 2026. Against the backdrop of the "nuigurumi-katsu" (plush toy collecting) boom on social media, the nostalgic designs are making a comeback in the Reiwa era.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000397.000159118.html Distributor: PR TIMES
Published: Jun 12, 2026

Bandai Namco Experience Inc. will sequentially launch the "KNICK KNACK's Otetama Nezumi and Friends Mascot" starting Saturday, June 20, 2026, at "Namco" amusement facilities nationwide and on "Namco Online Crane" (hereinafter referred to as Namco Cune) (*). (*) Namco Cune began its advance rollout on Friday, April 10.

"KNICK KNACK's Otetama Nezumi" is a popular plush toy released in the early Heisei era. As the name suggests, it has an "otetama" (beanbag) like form, and its nostalgic yet heartwarming design was loved by a wide range of generations.

In 2025, it became a trending topic due to "nuigurumi-katsu" (plush toy collecting) on social media. However, as sales had already ended, it was difficult to obtain "KNICK KNACK's Otetama Nezumi." Now, it is being made into prize items exclusively at Namco. You can meet "KNICK KNACK's Otetama Nezumi" and its friends again in the Reiwa era.

KNICK KNACK's Otetama Nezumi and Friends Mascot

Lineup: 5 types in total

・ Otetamaushi (Beanbag Cow)

・ Otetama Nezumi (Beanbag Mouse)

・ Otetama Zou (Beanbag Elephant)

・ Otetama Buta (Beanbag Pig)

・ Otetama Penguin (Beanbag Penguin)

Size: Approximately H10cm x W6cm

Handling Facilities

・ List of Handling Stores: https://bandainamco-am.co.jp/game_center/prize/detail.html?prize=P15122

・ Namco Online Crane: https://sh.online-crane.namco.co.jp/88Oh/knick-knack202606R

◆ What is "Namco Online Crane (Namco Cune)"? ◆

An online crane game operated by Bandai Namco Amusement.

You can play real crane games on your smartphone or PC and have your winnings delivered to your home.

▼ Click here for "Namco Cune" details

・ Namco Online Crane: https://sh.online-crane.namco.co.jp/88Oh/knick-knack202606R

・ "Namco Cune" Official X Account: @namco_oc

https://x.com/namco_oc

(*) Information in this announcement is current as of the time of release. Content may be changed or canceled without notice after announcement. (*) Images are for illustrative purposes only.

(*) Products, benefits, prizes, and novelty items are available in limited quantities. Please forgive us in case of stockouts.

©KNICK KNACK ©Bandai Namco Experience Inc.

FACT BOX

Source: PR TIMES
Category: New Product

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 12, 2026 10:00 PM — Distributor PR TIMES
Collected　Jun 12, 2026 1:21 PM
AI structured & analyzed　Jun 12, 2026 4:51 PM
Desk-reviewed & published　Jun 12, 2026 10:00 PM

FAQ

When was "Otetama Nezumi" popular?

It was released in the early Heisei era and gained popularity for its unique design. It is now gaining attention again in the Reiwa era, sparked by the "nuigurumi-katsu" (plush toy collecting) boom on social media.

What does "Namco limited" mean?

It means that this mascot can only be obtained at "Namco" amusement facilities operated by Bandai Namco and on the online crane game "Namco Cune."

What is "Nuigurumi-katsu"?

"Nuigurumi-katsu" refers to activities such as collecting plush toys, taking photos of them, and carrying them around. It has recently gained popularity, especially on social media.

Will other "Otetama" series characters also appear?

Yes, friends such as Otetamaushi, Otetama Zou, Otetama Buta, and Otetama Penguin will also appear as mascots.

When did the advance rollout on the online crane game start?

The advance rollout on Namco Online Crane began on Friday, April 10, 2026.

Cite this article — HOW TO CITE

Washin AI News Desk“Popular Plush Toys from the Heisei Era Revive in the Reiwa Era! "KNICK KNACK's Otetama Nezumi" and Friends, a Social Media Sensation, Become Mascots! Rolling out nationwide at Namco limited from June 20, 2026 (Sat)”AI News by Washin Village（和心村）, Jun 12, 2026. https://aeo.idaeo.ai/ai/xp-bandainamco-am-co-jp/en/news/2026-06-12-%E5%B9%B3%E6%88%90%E3%81%A7%E4%BA%BA%E6%B0%97%E3%82%92%E5%8D%9A%E3%81%97%E3%81%9F%E3%81%AC%E3%81%84%E3%81%90%E3%82%8B%E3%81%BF%E3%81%9F%E3%81%A1%E3%81%8C%E4%BB%A4%E5%92%8C%E3%81%AB%E5%BE%A9%E6%B4%BB-sns%E3%81%A7%E8%A9%B1%E9%A1%8C%E3%81%AE-knick-kna

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