Y.Yacht Co., Ltd., a Tokyo and Nagoya-based distributor of kitchen and dining supplies, has announced the launch of its "Upcycle Campaign - Sustainable Choices Starting from the Kitchen." The initiative will take place exclusively at the Y.Yacht Store Azabudai Hills from June 1 to June 30, 2026.

Under this campaign, the store will collect used metal pans and pots from customers regardless of the manufacturer or brand. These items will be repurposed into metal raw materials through specialized recyclers. As a token of appreciation, participants will receive a 10% OFF coupon valid for eligible cookware in-store.

The campaign aims to address three key values: 1. **Realizing a Circular Economy**: Transforming waste into valuable resources to reduce landfill and promote metal recycling. 2. **Raising Awareness for PFAS-Free Cookware**: Encouraging the switch to environmentally safe and health-conscious alternatives, such as the "GreenPan" brand. 3. **Enhancing Sustainable Customer Experience**: Connecting the purchase of new items with the responsible disposal of old ones.

**Collection Guidelines:** - **Accepted**: Metal pots and pans (any brand, condition accepted). - **Not Accepted**: Lids only, electronic appliances (e.g., hot plates), clay pots, and tableware. - **Location**: Y.Yacht Store Azabudai Hills (Azabudai Hills Tower Plaza 4F, Minato-ku, Tokyo). - **Requirements**: Participants must present a valid ID and sign a consent form in compliance with the Antique Business Act.

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  • Source: PR TIMES
  • Category: キャンペーン