Celebrating 25 Years of Eliminating Kitchen Hassles: OXO's Iconic Angled Measuring Cup Anniversary Fair

Y.Yacht Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President and CEO: Sawako Terada), the official distributor of New York-based kitchen and houseware brand OXO, is hosting an anniversary fair at its directly operated stores nationwide to commemorate the 25th anniversary of the launch of OXO’s iconic product, the Angled Measuring Cup.

The Angled Measuring Cup, with its innovative design that allows easy measurement just by looking from above, has brought smiles to kitchens around the world. Since its launch in 2001, it has become a globally beloved bestseller, symbolizing OXO’s commitment to universal design.

To express 25 years of gratitude, the company is offering fun in-store events that encourage customers to visit.

25th Anniversary Fair

A delicious and joyful 25th anniversary experience awaits in stores!

① Receive a Mini Angled Measuring Cup as a Gift

During the event period, customers who purchase items totaling ¥5,000 or more (excluding tax) at participating directly operated stores will receive a Mini Angled Measuring Cup, capable of measuring tablespoons and teaspoons.

Perfect for measuring small quantities, this compact cup is also stylish enough to bring directly to the dining table for serving dressings.

※While supplies last. Offer ends when stock runs out.

Event Period and Participating Stores

Event Period: Currently ongoing

(Ends when gift stock is depleted at each store)

Participating Stores: Y.Yacht Direct Stores

② Lucky Find in Stores!

The Angled Measuring Cup Tower Appears!

To celebrate the 25th anniversary, a unique tower made by stacking multiple Angled Measuring Cups will tour Y.Yacht’s directly operated stores! Be sure to check out this playful, OXO-style display in person.

Angled Measuring Cup Tower Exhibition Schedule

July 13 (Mon) – July 26 (Sun)

Y.Yacht Store Shinsaibashi (8F, Main Building, Daimaru Shinsaibashi)

July 15 (Wed) – July 28 (Tue)

Y.Yacht Store Takatsuki (4F, Takatsuki Hankyu Square)

July 17 (Fri) – July 23 (Thu)

Y.Yacht Store Fukuoka (B1F, Fukuoka Mitsukoshi)

Special Fair Website:

The Reason OXO’s Angled Measuring Cup Remains Popular: Measuring Made Easy—Just Look from Above

Celebrating 25 Years: OXO’s Iconic Angled Measuring Cup Anniversary Fair

Angled Measuring Cup

No more bending down or lifting the cup to eye level. The OXO Angled Measuring Cup, launched in 2001, solved these small kitchen frustrations.

Its uniquely angled inner scale allows measurement simply by looking down from above, making kitchen tasks remarkably smoother and more enjoyable.

The measurement markings are labeled in both “ml” and “cup,” and the white scale is sandwiched between resin layers, making it highly resistant to peeling even after long-term use.

The cup is made with 50% recycled Tritan (saturated polyester resin), offering exceptional clarity and durability—resistant to breakage even when dropped—demonstrating OXO’s commitment to sustainable manufacturing.

Size Range (from left to right)

1000ml: Ideal for making broth. ¥3,080

500ml: Perfect for soup preparation. ¥1,980

250ml: Standard measuring cup size. ¥1,650

Mini (60ml): Measures up to 4 tablespoons. ¥880

ABOUT OXO

About OXO

OXO, founded in New York in 1990, is a housewares brand built on the philosophy of creating products that are easier to use for more people. The brand was born from founder Sam Farber’s simple question: “Why aren’t there easier-to-use kitchen tools?” after observing his wife struggle with kitchen utensils due to arthritis. OXO embeds the principles of universal design—ensuring comfort and usability for people of all ages, genders, handedness, and physical abilities—into its product development. Today, OXO offers over 1,000 products that enrich daily life, available in more than 90 countries worldwide.

At OXO’s New York headquarters, a wall display of single gloves serves as a constant reminder of the brand’s mission: “Products that work for every hand.”

About Y.Yacht Co., Ltd.

Established in 1949, Y.Yacht has grown as a trading company specializing in high-quality kitchen and dining products for department stores and specialty retailers. Beyond its traditional wholesale business, the company operates five core divisions: Product Development (handling overseas brand representation and co-development with domestic and international manufacturers), Gift Business (catalog creation and sales), Retail Business (operating kitchenware specialty stores nationwide), and Logistics Business (comprising logistics centers, call centers, and 3PL services). Y.Yacht continues to propose new lifestyle solutions centered on kitchen and dining experiences to a wide range of customers.