Yamaki Co., Ltd. (Headquarters: Iyoshi, Ehime Prefecture; President: Yoshihiro Kido; hereinafter referred to as Yamaki) will renew and release "Pork Shabu-Shabu Vegetable Hot Pot Broth - Bonito Flavor 750g" from the "Pork Shabu-Shabu Vegetable Hot Pot Broth" series, which celebrates its 15th anniversary, nationwide on August 20, 2026 (Thu).
With this renewal, we have improved the flavor of the broth to better bring out the deliciousness of meat and vegetables. We have also revised the package design for the entire series to communicate the product's appeal more clearly.
Pork Shabu-Shabu Vegetable Hot Pot Broth - Bonito Flavor 750g
Background of Renewal
The "Pork Shabu-Shabu Vegetable Hot Pot Broth" series is a shabu-shabu hot pot broth launched in 2012 with the concept of "Broth makes meat and vegetables delicious." Its characteristic flavor allows you to enjoy meat and vegetables deliciously even without a dipping sauce, and it has been loved by many customers.
Since its launch, we have continued to refine the unique value of the "Pork Shabu-Shabu Vegetable Hot Pot Broth" series, developing various flavors such as bonito, soy milk, sesame, and clam.
As we approach the 15th anniversary of its launch in 2026, we have reviewed the flavor of "Pork Shabu-Shabu Vegetable Hot Pot Broth - Bonito Flavor 750g," the representative product of the series, to allow customers to better experience the product's appeal of "Broth makes meat and vegetables delicious."
In this renewal, we have added bonito flakes and used bonito extract, which is characterized by its smoky aroma. This enhances the flavor of the broth and creates a taste that brings out the original deliciousness of the ingredients.
Renewal Points
1 Flavor that enhances the deliciousness of meat and vegetables with increased bonito broth flavor To allow customers to better experience the product's appeal of "Broth makes meat and vegetables delicious," we have added bonito flakes to enhance the broth flavor.
Additionally, by not using shrimp-derived ingredients, we have made the product more enjoyable for a wider range of customers.
2 New use of "Bonito Extract" for a rich aroma
We have newly adopted bonito extract, characterized by its smoky aroma.
The broth flavor spreads, and you can enjoy it deliciously even without a dipping sauce.
3 Package design that better communicates the product's appeal
We have revised the package design for the entire "Pork Shabu-Shabu Vegetable Hot Pot Broth" series to more clearly express the common appeal of the series and to improve the design so that the characteristics of each product are easily conveyed.
1. Product Outline
2. Release Date: August 20, 2026 (Thu)
About the "Pork Shabu-Shabu Vegetable Hot Pot Broth" Series
This is a shabu-shabu hot pot broth that leverages the umami of dashi, made possible by Yamaki, "The Bonito and Dashi Maker." Its characteristic flavor allows you to enjoy meat and vegetables deliciously even without a dipping sauce, and it has been supported by many customers since its launch.
Brand Site: https://www.yamaki.co.jp/special/nabetsuyu/butashabu-yasai/
From left: "Pork Shabu-Shabu Vegetable Hot Pot Broth - Bonito Flavor 750g," "Pork Shabu-Shabu Vegetable Hot Pot Broth - 3 Types of Sesame Flavor 750g," "Pork Shabu-Shabu Vegetable Hot Pot Broth - Clam Flavor 750g," "Pork Shabu-Shabu Vegetable Hot Pot Broth - Sukiyaki Style 750g"
As "The Bonito and Dashi Maker, Yamaki," we will contribute to "deliciousness" and "health," as well as "preservation of food culture and ensuring the sustainability of food resources" through bonito and dashi.
https://www.yamaki.co.jp
FACT BOX
- Source: PR TIMES
- Category: 製品リニューアル