What is the name of the new brand launched by Yamamotoyama Co., Ltd.?

The new brand launched by Yamamotoyama Co., Ltd. is named "YMY", which is pronounced as "Why-Em-Why" and focuses on wellness.

What is the core concept behind Yamamotoyama's newly introduced "YMY" brand?

The "YMY" brand is deeply rooted in the concept of "Gyokuro Wellness," aiming to foster balance between the mind and body of modern individuals.

When and where is the flagship store for the new "YMY" brand, "YMY GYOKURO TEAROOM," officially opening?

The flagship store, "YMY GYOKURO TEAROOM," is set to have its grand opening in Futako Tamagawa on Wednesday, April 8, 2026.

Who was the renowned actress invited as a special guest to the "YMY New Brand Launch Event"?

Actress Rin Takanashi, a mother of one, was featured as a special guest at the "YMY New Brand Launch Event" prior to the store's official opening.

What was the specific contribution of Shinya Sakurai, from Sakurai Baisacha Kenkyujo, to the Gyokuro herbal tea?

Shinya Sakurai, the esteemed representative of Sakurai Baisacha Kenkyujo, acted as the dedicated tea blender for this particular Gyokuro herbal tea.

Actress Rin Takanashi to Appear! Yamamotoyama Holds "YMY New Brand Launch Event"

Published Mar 28, 2026 6:16 PM ・ Updated Jun 13, 2026 6:40 PM ・ 4 min read ・ Source: PR Times

Yamamotoyama announces new brand "YMY" and will open a flagship store in Futako Tamagawa in April 2026.

Yamamotoyama Co., Ltd. (Location: Nihonbashi, Chuo-ku, Tokyo; Representative Director: Nami Yamamoto; hereinafter "Yamamotoyama") will grand open "YMY GYOKURO TEAROOM," the flagship store for its new brand "YMY" (pronounced "Why-Em-Why"), which is based on the concept of "Gyokuro Wellness" to balance the mind and body of modern people, in Futako Tamagawa on Wednesday, April 8, 2026. This new store will feature a tasting counter where customers can discover "their current mood." Prior to the opening, a "YMY New Brand Launch Event" was held at the same store on Friday, March 27, 2026.

・YMY Brand Website: https://ymy-tea.jp/

・YMY Official Online Shop: https://ec.yamamotoyama.co.jp/collections/ymytealist

・YMY Instagram: https://www.instagram.com/ymy_tea

The launch event began with an opening address by Nami Yamamoto, the 11th generation head of Yamamotoyama Co., Ltd., followed by an introduction of Yamamotoyama and the new brand YMY. Subsequently, the event moved to a store introduction of the new "YMY GYOKURO TEAROOM," which also served as the venue for the launch.

Next, Shinya Sakurai, representative of Sakurai Baisacha Kenkyujo (Sakurai Roasted Tea Research Institute) and the tea blender for this Gyokuro herbal tea, took the stage. He engaged in a discussion with President Nami Yamamoto about the origins of the Gyokuro herbal tea and their passion for Gyokuro.

Furthermore, actress Rin Takanashi, also a mother of one supporting her husband, appeared as a guest. In connection with the Gyokuro herbal tea, which offers varieties to match one's mood, Ms. Takanashi answered "When I want to change my mood" on a flip chart, tasted a Gyokuro herbal tea suited to that mood, and participated in a Q&A session.

After the launch event concluded, a tasting session for the media was held. Attendees sampled from five types of Gyokuro herbal tea, choosing according to their mood of the day.

New Brand "YMY" is Born! Nami Yamamoto, the 11th Generation Head, Shares Her Vision Infused in 300 Years of History...

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Source: PR Times
Category: News

Actress Rin Takanashi to Appear! Yamamotoyama Holds "YMY New Brand Launch Event"

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New Brand "YMY" is Born! Nami Yamamoto, the 11th Generation Head, Shares Her Vision Infused in 300 Years of History...

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