Yanagiya Honten Co., Ltd. will sponsor the national tour 'reGretGirl presents ONEMAN TOUR 2026 "Fall in LOVE"' by the rock band reGretGirl. This marks the second consecutive year of sponsorship following 2025. The decision was made because the band's stance of valuing closeness to people resonates with the philosophy of Yanagiya's hair care brand, 'Yanagiya Apricot Oil.' Continuing from last year, reGretGirl's music is featured in the Apricot Oil commercials. The band's new song 'Nichijo,' which serves as the commercial track, features the Apricot Oil in its music video, showcasing the shared worldview of both the band and the brand to energize the national tour. reGretGirl is a three-piece rock band from Osaka consisting of Masahiro Hirabe, Munehiro Tokugawa, and Masashi Maeda, known for their sentimental lyrics and catchy melodies. Yanagiya Apricot Oil is a 100% plant-derived hair and body oil launched in 2008 by Yanagiya Honten, a company that has been creating products using plant-based ingredients since its founding in 1615.
FACT BOX
- Source: PR TIMES
- Category: sponsorship