Yasuragi (Headquarters: Shibuya-ku, Tokyo; Representative: Kanon Takashima) has launched 'Kaisha Candle,' a welfare gift that values the time of both the employee and their family. While many companies focus on employee well-being, opportunities to directly express gratitude to the families who support them are limited.

The Kaisha Candle was created with the concept: 'From the company to the employee, and to their family beyond.' The goal is to provide a moment to calm the mind with the light and fragrance of a candle after returning home, fostering a peaceful time with family.

Development Background Employee performance and happiness are heavily influenced by both the workplace and the home environment. Based on the belief that a company that values its employees should also value their supporting families, Yasuragi sought a form of welfare that enriches time at home. The candles can be customized with company logos and messages, providing an opportunity for families to learn about where the employee works, which helps foster organizational pride and a sense of belonging.

Fragrances with Specific Messages Six scents are available to convey different sentiments: - Relief (Eucalyptus & Lavender): A time to calm the heart. - Hope (Citrus): A refreshing scent for positive forward steps. - Gratitude (Carnation): Expressing appreciation. - Reward (Rose): A treat for one's own hard work. - Renewal (Savon): Resetting the mood for a fresh start. - Relaxation (Sandalwood): Leading to deep relaxation.

Product Overview - Name: Kaisha Candle - Price: 4,860 JPY (excl. tax) - Launch Campaign: 15% OFF for a limited time - Minimum Order: 10 units - Order Method: Via dedicated Google Form (https://forms.gle/AiP27Eng2dq9K4LY6)

FACT BOX

  • Source: PR TIMES
  • Category: New Product