Mejirushi Charm Selected for Modelpress' '2026 First-Half Buzzword Awards'

The 'Mejirushi Charm' has been selected for Modelpress' 2026 First-Half Buzzword Awards, announced by the women's entertainment and lifestyle news site 'Modelpress'.

It was chosen as one of 20 trending words based on reader surveys and editorial review by the Modelpress team, ranking alongside buzzworthy sweets and idol catchphrases.

Delighted by the Recognition

The 'Mejirushi Charm' is a recently announced product by Yellow Co., Ltd. (Headquarters: 1-4 Sakuragaokacho, Shibuya-ku, Tokyo; CEO: Eiichiro Sakaizaki; hereinafter 'the company'), which just released a notice regarding trademark registration.

The entire staff is deeply honored that a product associated with our company has been selected as a buzzword.

▶ Announcement: Trademark Registration of 'Mejirushi Charm'

What is the 'Mejirushi Charm'?

As the name suggests, it is a 'marker' attached to personal belongings.

Simply attach it via a silicone ring to umbrella handles or PET bottles, and your item stands out instantly—even when surrounded by similar-looking items.

Another key feature contributing to its popularity is the ability to vividly print characters and illustrations onto the acrylic surface.

'Practical' and 'Collectible'

The charm's growing popularity stems from its successful balance of practicality and cuteness.

Beyond the convenience of attaching it to everyday items like umbrellas and bottles, its appealing designs make users want to collect multiple versions.

The ability to subtly carry your 'favorite character' or 'oshi' with you is also a key factor behind its success.

It doesn’t loudly announce itself, yet each glance brings a small joy. This subtle emotional connection has earned support across generations.

As Promotional Merchandise or Giveaways

Customized with corporate logos or campaign visuals, the Mejirushi Charm can be used as promotional merchandise at exhibitions or seasonal campaigns. Because it's a practical item that stays with users, it effectively boosts brand awareness.

Despite its small size, the 'Mejirushi Charm' is a practical and adorable item that solves minor daily inconveniences. Whether creating original designs or using it as promotional or event merchandise, we encourage you to consider its potential.

If you have any questions or would like to discuss collaboration, please feel free to contact us.

Inquiries Regarding This Matter

Please kindly submit your inquiries through the form linked below.

・General business inquiries

https://www.yellows.co.jp/contact

・Sales and promotion inquiries

https://www.yellows.co.jp/contact-e

About Yellow Co., Ltd.

Yellow Co., Ltd. is a manufacturing company headquartered in Tokyo and Osaka, specializing in OEM production and planning sales of original goods, primarily small accessories and apparel.

Leveraging our accumulated expertise, we work closely with clients to propose innovative and valuable original product planning and production.

Links

Corporate Site: https://www.yellows.co.jp/

Latest News: https://www.yellows.co.jp/news https://goods-intl.com/blogs/column

Careers: https://www.yellows.co.jp/recruit

X: https://mobile.twitter.com/yellows_tokyo

Instagram: https://www.instagram.com/yellows.inc.jp/

Company Overview

Company Name: Yellow Co., Ltd.

Headquarters: 1-4 Sakuragaokacho, Shibuya-ku, Tokyo 150-6207

Representative: Eiichiro Sakaizaki