Kyoto's 'Yojiya' Opens Pop-up Shop at Entetsu Department Store in Shizuoka

Yojiya Co., Ltd., a Kyoto-based lifestyle brand, announced the opening of its 'Yojiya Flat' pop-up shop at Entetsu Department Store in Shizuoka Prefecture from April 29 to May 12, 2026. This marks the fourth time the brand has appeared at this location as part of its 'post-tourism dependence' strategy to reach local customers nationwide. The shop will offer seasonal favorites like the 'Hinyari' (cooling) series, the 'Suu-Suu! Choco Mint' series, and a limited-edition 'Yojiya Flat Set' (40 units). Customers can also participate in various campaigns, including receiving a character-designed towel coaster for app registration or bath essence samples for purchases over 3,000 yen.