Yomiuri Group's Three Advertising Companies Launch New Nationwide Brand

On April 1, 2026, three Yomiuri Group comprehensive advertising companies—the former Yomiuri Agency (headquartered in Chiyoda-ku, Tokyo), Yomiuri Rengo Advertising (headquartered in Kita-ku, Osaka), and Yomiuri Advertising Seibu (headquartered in Chuo-ku, Fukuoka)—launched a new group brand, "Yomiuri Ars," and adopted new company names incorporating the brand. This move is intended to enhance their nationwide value provision system. Yomiuri Agency is now Yomiuri Ars A, Yomiuri Rengo Advertising is Yomiuri Ars R, and Yomiuri Advertising Seibu is Yomiuri Ars S. The new "Yomiuri Ars" network spans 38 locations across 31 prefectures nationwide. The brand name "Yomiuri Ars" is derived from the initial letters of the three former company names ("A" for Agency, "R" for YomiRen, "S" for Seibu) and the Latin word "Ars," meaning "skill" or "art." The group aims to meet complex and diverse client needs by integrating human, digital, and creative capabilities, focusing on practical execution and expressive power.