Eve's New Song 'Abyss in a World' Features TikTok AR Effect by YONDE; User Submission Campaign Launched

Eve's New Song 'Abyss in a World' Features TikTok AR Effect by YONDE; User Submission Campaign Launched

YONDE Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture; CEO: Yoichi Tasaka; hereinafter 'YONDE') has produced the official TikTok AR effect 'AR Eve - Abyss in a World' as part of the release campaign for 'Abyss in a World,' the new song by singer-songwriter Eve, represented by INCS toenter Inc.

The AR effect was launched on TikTok in conjunction with the song's digital release on June 26, 2026. Alongside this, a video submission campaign titled '#FindBoniboni' is currently underway, encouraging users to create and share content using the effect.

YONDE has previously developed TikTok AR effects for Eve's songs 'Ghost Avenue' and 'Underdog.' Videos using those effects surpassed 2.7 million cumulative views within five days of release.

This time again, YONDE aims to expand the song's reach and organically generate user-created content through an accessible and engaging user experience.

Promoting Organic UGC Creation Through AR Experience and Campaign Featuring Character 'Boniboni'

The AR effect brings 'Boniboni,' the character featured in the song, into the real world, allowing users to film and enjoy the character in various real-life settings.

Utilizing plane recognition technology, the effect operates via the rear camera with a simple setup, enabling enjoyable use without requiring selfies. Users can film and post videos with Boniboni in everyday scenes or favorite locations, creating personalized content.

Additionally, the campaign offers original merchandise as prizes, encouraging natural content creation and organic sharing without overt advertising.

Overview of the 'Abyss in a World' AR Effect Submission Campaign

Overview of the 'Abyss in a World' AR Effect Submission Campaign

How to Enter

Open TikTok and select the audio track 'Abyss in a World'

Use the AR effect 'AR Eve - Abyss in a World' to record your video

Post the video on TikTok with the hashtag '#FindBoniboni'. Feel free to include your thoughts on the song or live performances.

Complete the entry form by providing required details and the URL of your posted video

Entry Period: Until 23:59 JST on July 12, 2026

Prize Details / Number of Winners

Boniboni Plush Keychain: 50 winners

Original Pick Keychain: 100 winners

Entry Period Until July 12, 2026 (Sunday)

For more details, please visit the official website: https://eveofficial.com/news/20260627191045.html

How to Use the TikTok Effect

1) Launch the TikTok app and access Eve's official account (@nonsense_eye) 2) Select 'AR Eve - Abyss in a World' from the 'Effects' tab on the account page 3) Use the effect to record and post your video! ※ You can also access the effect via QR code

Try the AR Effect

About Eve

Since 2016, Eve has independently written lyrics and composed music, releasing his first nationwide distributed album 'OFFICIAL NUMBER.'

He has contributed theme songs to numerous anime series, including 'Kaikai Kitan' and 'Fight Song.' Each song features collaborations with various creators, and his high-quality animated music videos are highly acclaimed. His YouTube channel has surpassed 5.5 million subscribers.

In 2024, he held his first Asian tour across seven cities, followed by his largest nationwide arena tour in 2025. All concerts were sold out, expanding his influence both domestically and internationally.

Official Website: https://eveofficial.com/

TikTok: https://www.tiktok.com/@nonsense_eye

YouTube: https://www.youtube.com/@ooo0eve0ooo

About YONDE's AR Effect Production Services

YONDE specializes in planning and developing promotional creative content, with a focus on AR content such as TikTok effects and WebAR.

Their AR productions support diverse expressions, including 3D character rendering, makeup filters using facial recognition technology, and game-style filters.

In addition to designing AR-compatible campaigns, YONDE leverages its in-house developed web tools to promote user submissions, enabling end-to-end support for 'Experience × Spread × Operation.'

They have a proven track record of development and implementation across diverse sectors, including films, artists, brands, beverages, and local governments.

● Selected Case Studies

・ Pokémon × JKT48 Print Club-Style AR Effect: The Pokémon Company

https://effecthouse-yonde.com/works/explorepokemonidn

・ Movie 'Minecraft' AR Effect: Warner Bros. Japan LLC

https://effecthouse-yonde.com/works/minecraft

・ Music Video-Linked Lyrics Effect: King Records Co., Ltd.

https://effecthouse-yonde.com/works/notequal_me

・ Original 'Kuro-chan Effect' for 'Great Escape': DMM.com Inc.

https://effecthouse-yonde.com/works/dmmtv_pr

・ AR Effect for Hashtag Campaign: BANDAI NAMCO Amusement Inc.

https://effecthouse-yonde.com/works/vspark_official

・ GAN (Gota Yagita) 'RISE NOW' Pronunciation Challenge Effect: Universal Music LLC

https://effecthouse-yonde.com/works/Gan

And many more

View Other Case Studies

Company Overview

Company Name: YONDE Co., Ltd.

Address: 2F Prio Daimyo Building, 1-3-41 Daimyo, Chuo-ku, Fukuoka City, Fukuoka 810-0041, Japan

CEO: Yoichi Tasaka

URL: https://yonde.co.jp/

Founded: January 14, 2020

Business Activities: Production of promotional digital content, development of campaign tools

YONDE provides specialized services in the digital promotion field, including campaign tools, TikTok effects, WebAR, diagnostic content, and online gachas. The company collaborates with advertising agencies and corporate PR/marketing departments, offering comprehensive support from campaign planning and design to production and operation.

TikTok AR Effect Dedicated Site: https://effecthouse-yonde.com/

WebAR Dedicated Site: https://webar-yonde.com/