The apparel brand 'so.C.hu (Sokuchuu)', produced by Hinata Hikari, will launch a limited pre-order for its 2026 Autumn & Winter Collection from Friday, July 17, 12:00 PM to Sunday, July 26, 11:59 PM.
The concept of the 2026 Autumn & Winter Collection is 'Equipped with Curiosity.'
This season, 'so.C.hu' presents a collection designed to inspire your sense of adventure. Drawing inspiration from military and workwear, the pieces are enhanced with playful pops of color and customizable details. These are not clothes meant to restrict, but to empower excitement. Whether it's your everyday routine or a special occasion, these items are crafted to make you think, 'Today, I feel really good.' Wear a piece that embraces your whole self and equip your curiosity. Enjoy the new season freely and lightly with so.C.hu. As this entire collection is made-to-order, these are limited-edition items available only for a limited time. Don't miss this opportunity.
Additionally, a fitting event will be held on Thursday, July 16, in Shibuya, Tokyo. Attendees can handle and try on the items directly at the venue. Producer Hinata will also be present, and everyone is warmly welcome.
Hinata's Comment:
'I've created some really cool autumn and winter outfits!!!
This time, the theme is 'Equipped with Curiosity'—a collection that brings excitement to choosing clothes!
I hope you'll enjoy the experience of combining different elements in unexpected ways.
This is my first serious winter outerwear, and when I first revealed the key visuals, even old friends reached out with overwhelming praise. I'm already thrilled even before the release!!!
I want to travel with everyone wearing these. Thank you so much!'
so.C.hu (Sokuchuu)
Producer: Hinata Hikari Production: Toyoshima Co., Ltd.
Instagram: https://www.instagram.com/so_c_hu/
Hinata
Solo comedian affiliated with Yoshimoto Kogyo. Graduate of NSC Osaka Class 30.
Reached the semifinals of 'THE W 2024: Female Comedian No.1 Contest'.
X: https://twitter.com/10hinata06
Instagram: https://www.instagram.com/hinata_official__/
YouTube: https://www.youtube.com/channel/UC4mOdjkZ7h6tP3UfOJ4XcVw
Item Sales Overview
Pre-order Period: July 17 (Fri) 12:00 PM – July 26 (Sun) 11:59 PM *All items are made-to-order (shipping expected from late October)
Sales Website: https://recirculet.com/pages/so-c-hu
[so.C.hu 2026 Autumn & Winter Collection]
〇 Super Curve Line Pants
Colors: Yellow Beige / Dark Gray
Sizes: M, L
Price: ¥22,000 (tax included)
Product Description: A versatile unisex pant featuring a bold curved silhouette, 3D paneling, and playful contrast stitching. Made from military twill fabric that flatters the figure, with adjustable buttons and drawstring hems.
○ Double-Face Organizer Bag
Colors: Morning Yellow / Dinner Green
Size: One size
Price: ¥14,300 (tax included)
Product Description: A 2-way bag made of faux leather, offering two distinct sides for different moods and exceptional storage capacity. Features a double-zip main compartment, multiple pockets, and gussets, making it ideal for travel, fan events, or daily outings.
○ Check × Lace Multi-Way Vest Set
Colors: Green × Gray / Blue × Purple
Size: One size
Price: ¥18,700 (tax included)
Product Description: A vest set with a subtle checkered pattern and bold lace detailing, offering front-back 2-way wear and separable top and bottom for countless styling options. Features adjustable straps, comfortable bust elastic, hidden pockets, and drawstrings on the skirt for convenience.
〇 Napoleon Docking MA-1
Colors: Beige / Blue Gray
Sizes: M, L
Price: ¥39,600 (tax included)
Product Description: An MA-1 jacket with a calculated silhouette, incorporating Napoleon and workwear elements, finished with eye-catching inner color lining. Features a detachable hood that can be styled as a balaclava, and quilted insulation for reliable warmth in winter.
Pre-Order Event Overview
Date & Time: July 16 (Thu), 4:00 PM – 8:00 PM
Venue: Pal Aoyama 502, 2-5-9 Shibuya, Shibuya-ku, Tokyo
*No reservation required. Please be prepared to wait during busy periods.
*Only one sample per color and size will be available for display. We kindly ask for your cooperation in sharing with other guests.
FACT BOX
- Source: PR TIMES
- Category: New Product