Where can I buy the special discounted sets?

Available on Yoshinoya's official online shop, Rakuten, and Yahoo! Shopping.

How can I win the HARIO rice cooker?

Purchase any special set during the campaign period to enter the lottery.

Is the campaign available at co-ops?

Yes, selected co-ops like Tohoku Sunnet and Yoko Co-op will run it from July.

Is the frozen beef bowl topping suitable as a gift?

Yes, it's widely used as a gift for family and friends.

Yoshinoya Celebrates 500 Million Frozen Beef Bowl Toppings Sold with Special Campaign

Published Jun 17, 2026 9:00 PM ・ Updated Jun 17, 2026 1:03 PM ・ 7 min read ・ Source: PR TIMES

Yoshinoya is launching a special campaign to commemorate the shipment of 500 million units of its frozen beef bowl topping, featuring discounted sets and giveaways from June 17 to June 30, 2025.

Yoshinoya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Tetsuya Naruse; hereinafter 'Yoshinoya') will launch a special sales and giveaway campaign from June 17 (Wed) to June 30 (Tue) at 10:00 a.m. to celebrate the milestone of 500 million units shipped for its frozen beef bowl topping, available through the 'Yoshinoya Official Online Shop' and various e-commerce marketplaces. Since its launch in 1993, Yoshinoya's frozen beef bowl topping has been widely embraced by customers. To express gratitude for reaching 500 million units, the company has prepared special-priced items and promotional giveaways centered around the number '5'.

Yoshinoya Official Online Shop 500 Million Units Commemoration Special Page: https://e-shop.yoshinoya.com/shop/e/ecp/

Yoshinoya Frozen Beef Bowl Topping

Since its launch in 1993, this product has surpassed 500 million units in cumulative shipments. Designed to bring the authentic Yoshinoya taste into homes, it is used in various scenarios such as quick meals on busy days, pantry staples, and gifts for family members living apart.

Popular Items on Special '5'-Themed Pricing at Official Online Shop

- Family 13-Pack Set [Frozen] Original: ¥5,778 → Special Price: ¥5,000 (tax included) URL: https://e-shop.yoshinoya.com/shop/g/g666717/

- Extra Large Beef Bowl Topping 10-Pack [Frozen] Original: ¥6,102 → Special Price: ¥5,000 (tax included) URL: https://e-shop.yoshinoya.com/shop/g/g666506/

Yoshinoya Goods Also Priced with '5'

- Frozen Beef Bowl Topping 16-Pack Set [Frozen] Original: ¥7,430 → Special Price: ¥5,555 (tax included) URL: https://e-shop.yoshinoya.com/shop/g/g666826/

- Frozen Beef Bowl Topping 6-Pack with Red Pickled Ginger, Yoshinoya Rice Bowl, and Chopsticks Set [Frozen] Original: ¥6,380 → Special Price: ¥5,555 (tax included) URL: https://e-shop.yoshinoya.com/shop/g/g666789/

Win a HARIO Rice Cooker

Great beef bowls start with great rice. From June 17 (Wed) at 10:00 a.m. to June 30 (Tue) at 10:00 a.m., customers who purchase any special-priced set will be entered into a lottery to win one of five HARIO rice cookers with heat-resistant glass lids, allowing you to watch your rice cook.

- Selected cooperatives, including Tohoku Sunnet Co-op Union and Yoko Co-op, will also launch commemorative giveaway campaigns in July.

* Please contact your local cooperative for details on availability, content, and duration.

Reference: Yoshinoya's Frozen Beef Bowl Topping Surpasses 500 Million Units Shipped https://prtimes.jp/main/html/rd/p/000000538.000019432.html

Yoshinoya Official Online Shop https://e-shop.yoshinoya.com/

Other Official E-Commerce Stores

- Yoshinoya Official Shop on Rakuten Market https://www.rakuten.co.jp/yoshinoya-shop/

- Yoshinoya Official Shop on Yahoo! Shopping https://store.shopping.yahoo.co.jp/yoshinoya-shop/

- Yoshinoya Official Shop on d-Shopping https://dshopping.docomo.ne.jp/partner/yoshinoya/

- Yoshinoya Official Shop on auPAY Market https://wowma.jp/user/94866314/feature

(Reference) The Yoshinoya Online Shop offers e-gift services. https://e-shop.yoshinoya.com/shop/e/eanygift/

FACT BOX

Source: PR TIMES
Category: キャンペーン
Organizations: HARIO