Inventit Inc. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Atsuhito Suzuki) has announced that its "ART PASS" service has been adopted for the management of the "Art Membership HAKONE・ATAMI," a new membership program launched by the MOA Museum of Art (Location: Atami City, Shizuoka) on April 1, 2026.

The "Art Membership HAKONE・ATAMI" is a renewed version of the former "MOA Museum of Art Friends Association." Under the concept of "Art more casually and smartly," it offers a new way to enjoy both the MOA Museum of Art and the Hakone Museum of Art. By digitalizing membership cards and guest tickets, the system provides a seamless experience via smartphone.

Key features enabled by "ART PASS" include: - Instant Digital Membership: Membership cards are issued immediately upon enrollment. - Smooth Entry: Quick admission and benefit redemption via QR code scanning. - Data-Driven Management: Utilizing accumulated visitor data to improve experience value and refine marketing strategies. - New "U30 Mobile Membership": A dedicated category for visitors aged 30 and under to attract a broader audience.

"ART PASS" is a comprehensive platform tailored for museums and exhibitions, featuring timed-entry booking, multi-language support, and marketing tools such as email newsletters. Leveraging its expertise in IoT and Mobile Device Management (MDM), Inventit aims to further promote digital transformation (DX) and enhance visitor experiences in cultural facilities.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: ART PASS