We endorse April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of "YOUR ORGANICS."

Now that the term "organic" is widely used, its true essence is not always correctly understood in Japan. Products are often chosen based on image and advertising, rather than ingredients or manufacturing background. We, YOUR ORGANICS, aim to change this situation.

True organic is born from the accumulation of not only nature, but also the history, culture, human craftsmanship, and passion of the land. Our dream is to establish "authentic organic" as a value standard in Japan.

[Delivering Argan Oil as Value, Not as an Exploited Resource] Argan oil is a rare oil extracted from the argan tree, which exists only in Morocco. However, its reality is not widely known. Currently, much of the raw argan oil is bought cheaply by European companies and processed and branded overseas. This means that the value that should rightfully remain in Morocco is flowing out of the country.

We questioned this structure.

Nectarome's argan oil is consistently produced, from extraction to productization, locally in Morocco. This is not just a manufacturing method; it is a choice to "keep value local." We believe that authentic organic should be considered not only for its ingredients but also for its background.

Our dream is to spread this argan oil throughout Japan and change the standard of beauty.

[Towards a Society Where Products are Chosen by Their "Background," Not Just the Product Itself] We are not simply selling products. Argan oil represents the natural and economic reality of Morocco. Our role is to convey these realities correctly.

Towards a society where products are chosen by their "background," not by price or advertising.

We believe that if this is achieved, Japanese beauty and consumption values will change significantly.

Nectarome Official Website: https://nectaromejapan.com

[Our Dream | Towards a Society Where Authenticity is the Norm] A society where authentic organic is correctly evaluated. A society where producers' passions are properly conveyed. A society where consumers can choose based on "essence." That is the future we aim for.

Through argan oil, we will change Japanese values. And we will realize a society where "authentic organic" is the norm.

YOUR ORGANICS Official Website: https://yourorganics.co.jp YOUR ORGANICS Store: https://yourorganics.shop

FACT BOX

  • Source: PR TIMES
  • Category: News
  • Organizations: YOUR ORGANICS