Kureha Corporation (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Katsuyasu Nabutake) will launch a Rakuten Eagles-designed "NEW Krewrap" exclusively in the Tohoku region and in limited quantities starting May 11, 2026 (Monday).

Background of Release

"NEW Krewrap" was the first household food packaging wrap launched in Japan in July 1960, and will celebrate its 66th anniversary in July 2026, having been sold as a beloved long-selling product. Kureha Corporation, which manufactures the raw materials for "NEW Krewrap," has its main production base located in the Tohoku region, the activity area of the Rakuten Eagles. This productization was realized due to the company's deep roots in the same Tohoku region!

Product Lineup

The Rakuten Eagles package retains the ease of use of NEW Krewrap, with special packaging featuring mascots on each size. It is a product that can be enjoyed not only for everyday household use but also by Rakuten Eagles fans.

① "NEW Krewrap Regular Rakuten Eagles Package", 30cm x 20m

② "NEW Krewrap Mini Rakuten Eagles Package", 22cm x 20m

③ "NEW Krewrap Mini Mini Rakuten Eagles Package", 15cm x 20m

Product Features

Each package features a special design centered around the main mascots of the Rakuten Eagles, inspired by the Rakuten Eagles and the six prefectures of Tohoku. The mascots are original designs combining Tohoku's traditional events, and when the three sizes are arranged vertically, the three characters are depicted standing together. The background features food and culture from the six Tohoku prefectures, and includes map icons of the six Tohoku prefectures, making it truly "Tohoku limited."

Furthermore, the entire package is unified in the Eagles' "Crimson Red" color, and attention to detail is evident in the special specifications, such as the baseball icon for the wrap finder seal and the uniform back number design for the "M" in meter notation.

Clutch with Sendai Tanabata Festival design Clutch-na with Yamagata Hanagasa Festival design Switch with Fukushima Akabeko design

Three characters lined up vertically! Food of the six Tohoku prefectures Culture of the six Tohoku prefectures

Icons of the six Tohoku prefectures Baseball icon in Eagles color Meter notation with back number design

Official SNS

Official HP: Kurelife | Kureha Household Products Site

Official Instagram: Krewrap [Official] (@krewrap_kureha)

Official X: Krewrap [Official] (@krewrap_kureha)

Official TikTok: Krewrap [Kureha Official] (@krewrap_kureha)

Official YouTube: Kureha Official Channel

Company Overview

Company Name: Kureha Corporation

Representative Director and CEO: Katsuyasu Nabutake Headquarters: 3-3-2 Nihonbashi Hamacho, Chuo-ku, Tokyo Established: June 21, 1944

Business Description: Manufacturing and sales of functional, chemical, and resin products

URL: https://www.kureha.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product