<&be> Launches Professional-Inspired Foam Cleanser and Pre-Makeup Moisturizing Cream

&be, the beauty brand produced by hair and makeup artist Yusuke Kawakita, will release its first-ever foam cleanser, '&be Clear Skin Foam', and a pre-makeup moisturizing cream, '&be Pink Moist Up Cream', nationwide on June 10, 2026. Furthermore, new eyebrow items designed for effortless, 'soft and polished adult brows'—the '&be Eyebrow Palette' and '&be Pivot Eyebrow Mascara'—will debut and be available nationwide starting June 24, 2026.

'&be Clear Skin Foam' was born from the desire to offer 'uncompromising skincare, even in a busy daily life.' It features a Japan-first 'makeup-lifting' ingredient along with luxurious skincare components. The dense foam traps makeup and impurities while minimizing friction. Meanwhile, '&be Pink Moist Up Cream' focuses on pre-makeup hydration. It is formulated with the skin-conditioning agent 'acetyl dipeptide-1 cetyl' and pink vitamins (cyanocobalamin) to guide the skin toward a firm, massage-like impression.

In addition, the eyebrow line is being upgraded with the '&be Eyebrow Palette,' which layers highly adhesive wax with lightweight powder, and the '&be Pivot Eyebrow Mascara,' which provides a soft finish, helping to elevate overall makeup looks from the brows up.